Leading Nutrition and Wellness Information Site Signs Deal With Premium Content Network. Selects AdSide to Boost Ad Sales and Generate New Revenue Streams.
NEW YORK – DOCLIX, a provider of performance advertising solutions announced that it has signed a deal with HealthCastle.com – the premier nutrition and wellness community portal, to serve cost-per-click text ads through AdSide™, a DOCLIX-owned premium pay-per-click ad network. The partnership carves out new premium inventory and monetization opportunities across HealthCastle’s diet, nutrition and fitness sections.
Since its launch in March 2009, AdSide has entered into distribution partnerships with leading content publishers, enabling them to optimize revenue from under-monetized premium properties.
AdSide™ utilizes a content-targeting approach which matches advertisements to users’ interests. It enables readers to experience advertising that is more relevant than that generated through traditional contextual targeting.
The network partners solely with premium publishers that have been pre-screened for content, ensuring quality sources of traffic. In addition, AdSide’s Two-Step Click™ technology qualifies user intent so advertisers pay only for twice-qualified clicks and leads are more likely to convert.
HealthCastle.com publishes comprehensive nutrition and health information, including healthy eating tips, interactive diet tools and nutrition guides. Alexa ranks HealthCastle.com as the #1 destination in the Food and Drink Category and #2 in the Nutrition Resources Category.
“HealthCastle.com has always had a strong commitment to leverage platforms that deliver great user experience. With AdSide, we’ve extended that commitment to our advertisers,” said Ian Lee, Director of Sales at HealthCastle.com. He adds: “AdSide provides us with the opportunity to generate incremental revenue and increase our effective CPMs without affecting page layout.”
“The ability to derive greater value out of existing inventory is a significant milestone for publishers,” said Oded Itzhak, CEO of DOCLIX. He adds: “HealthCastle.com is an important addition to our growing list of premium content partners as it represents the kind of targeted quality traffic that is particularly appealing to performance and brand advertisers.”
About DOCLIX
DOCLIX (www.doclix.com) provides performance advertising solutions that help online advertisers and publishers accelerate revenue and growth. DOCLIX operates AdSide, a premium pay per click ad network that delivers search engine-grade performance to text ads placed on content pages. AdSide’s patent-pending Two-Step Click™ model qualifies pre-click user intent, optimizing ROI for advertisers and ad yield for publishers. DOCLIX is headquartered in New York City. For more information, contact us at [email protected].
