Online Advertising Innovator Honored with “Computer Hardware Campaign of the Year” Award for Outstanding Work with Hewlett Packard Holiday Campaign
MOUNTAIN VIEW, Calif. – Tumri, the leading provider of dynamic and intelligent display advertising solutions, proudly announced the company has been awarded the prestigious Stevie Award for the “Computer Hardware Campaign of the Year” for its work on Hewlett Packard’s 2008 Holiday Campaign. Tumri joins other advertising category winners including, Century 21®, E*TRADE FINANCIAL and Nike, Inc., on the esteemed list of winners of the 2009 American Business Awards.
The awards were presented during ceremonies at the Marriott Marquis Hotel in New York City on the evening of June 22. The ceremonies were hosted by Cheryl Casone of Fox Business Network and broadcast nationwide on radio by the Business TalkRadio Network. Stevie Awards were presented in over 40 categories including Best Overall Company of the Year, Executive of the Year, and Corporate Social Responsibility Program of the Year. More than 2,600 entries from companies of all sizes and in virtually every industry were submitted for consideration.
Tumri was selected as a winner for its work with Hewlett Packard’s 2008 Holiday Campaign, which featured several timely sales events throughout the holiday season. The campaign included different awareness messaging, select co-branding, unique promotions and varying products merchandised within the advertisements that ranged from PCs, laptops, printers, and other computer-related equipment. In total, the series of HP Holiday campaigns reached over 140 million US unique users with approximately 4,000 unique creative and messaging combinations, all while delivering ROI performance on par with search.
“It is a tremendous honor to win the ‘Computer Hardware Campaign of the Year’,” said Calvin Lui, president and CEO of Tumri. “The performance and results we have delivered with Hewlett Packard are a testament to the power of Tumri’s innovative platform and service offerings. Tumri is committed to making display relevant again by delivering the Holy Grail for marketers – the high ROI and pinpoint targeting of search, with the broad reach and branding impact of display.”
More than 200 executives across the country participated in the judging process to determine the Finalists and Stevie Award winners.
Details about The American Business Awards and the list of Finalists and Stevie Award winners are available at www.stevieawards.com/aba.
About Tumri
Tumri is the leading provider of dynamic display advertising solutions. Based in Mountain View, CA, Tumri has developed an innovative advertising platform that creates a highly dynamic and interactive advertising experience. The Tumri solution – the AdPod – enables advertisers to craft highly targeted marketing messages to consumers on-the-fly. The Tumri platform seamlessly deconstructs ad creatives into core sub-components, then enables advertisers to adjust each sub-component by targeting parameters or optimize by performance metrics. As a result, the Tumri platform delivers highly relevant advertising messages to consumers while lowering creative production costs and timelines. Additionally, Tumri’s patent-pending platform optimizes performance at a sub-ad component level and delivers unparalleled consumer insights through its proprietary reporting. Tumri was named a 2009 American Business Awards winner, an AlwaysOn 2009 OnMedia 100 winner, a winner of two Internet Advertising Competition awards, and a “One to Watch” company for Dealmaker Media’s 2007 Momentum Growth Conference. Tumri has also been featured in The New York Times, The San Francisco Chronicle, BusinessWeek, and several other publications. Tumri is funded by Accel Partners, Shasta Ventures, Tenaya Capital and Time Warner. To learn more about Tumri visit www.tumri.com.
About The Stevie Awards
Stevie Awards are conferred in four programs: The American Business Awards, The International Business Awards, The Stevie Awards for Women in Business, and the Stevie Awards for Sales & Customer Service. Honoring companies of all types and sizes and the people behind them, the Stevies recognize outstanding performances in the workplace worldwide. Learn more about The Stevie Awards at www.stevieawards.com.
Supporting sponsors of The 2009 American Business Awards include High Performance Technologies Inc., John Hancock, LifeLock, RCN Corporation, Softpro, and Ultimate Software. Media sponsor is the Business TalkRadio Network. Localization partner of the 2009 Stevie Awards is Lionbridge.
