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Home Ad & Media Strategies Tumri Integrates with AppNexus Platform to Offer Dynamic Ads and Creative Optimization for Real-Time Media Buys

Tumri Integrates with AppNexus Platform to Offer Dynamic Ads and Creative Optimization for Real-Time Media Buys


SAN MATEO, Calif. – Tumri announced that it has integrated its self-service platform with the AppNexus real-time ad platform to offer dynamic creative and offer optimization to AppNexus clients along with custom data integration. As a result, existing AppNexus clients can now implement dynamic creative and offer optimization at unmatched production scale via Tumri Ensemble. Tumri will leverage AppNexus’ leading ad serving technology to build out a combined creative plus media bidding feature for AppNexus clients.

AppNexus clients, including leading ad networks, demand-side platforms (DSPs) and other sophisticated online advertising companies, benefit from its powerful and scalable ad technology for executing and optimizing both real-time and directly negotiated media buys across the major ad exchanges and other sources of inventory. Through the new arrangement with Tumri, AppNexus’ existing client base will have access to dynamic ads and creative optimization, integrated with custom data, to significantly improve ROI on real-time media buys.

“Teaming up with Tumri will give AppNexus the opportunity to provide clients with even more powerful creative and offer optimization tools,” said Brian O’Kelley, CEO, AppNexus. “We’re pleased that AppNexus is now uniquely positioned to integrate its robust real-time ad platform with Tumri data for superior real time decisioning on behalf of our clients.”

Tumri Ensemble offers an easy-to-use user interface and an automated workflow that provides complete control over dynamic display ad campaigns. With the Tumri-AppNexus integration, clients can quickly setup, launch, manage, and analyze dynamic ad campaigns to optimize media buys and improve real-time bidding ROI for clients. The combined effect of real-time media buys and offer optimization is even more compelling for advertisers in categories like retail and travel where the large set offers can be taken into consideration for placing the real time bid.

“The emergence of real-time bidding has created significant market opportunities across the dynamic display and creative optimization space and we believe this is only the beginning of the performance improvements yet to come,” said Hari Menon, CEO, Tumri. “Clients are vying for increased personalization as well as data targeted advertising — in less time and to a much wider and dispersed audience. This combined offering, through our partnership with AppNexus, helps us deliver all of this and more.”

The Tumri Ensemble platform offers automatic display ad optimization, dynamic product level retargeting and display ad personalization, along with analytics and insights. Learn more about Tumri Ensemble and Tumri’s entire suite of solutions here: http://www.tumri.com/platform/overview

About Tumri

Tumri is the leading provider of dynamic creative optimization and personalization solutions for advertisers and agencies. The Tumri Ensemble platform combines next-generation ad-serving with dynamic creative production to enable real-time 1:1 personalized marketing at scale. With Tumri, marketers can effectively cross-sell and up-sell a catalog of products or services to their consumers based on a user’s actual site browse or action, driving maximum relevancy and ROI. Marketers also benefit from a powerful auto-optimization engine and dynamic creative reports that allows for a more accurate and timely view of campaign metrics. Tumri powers dynamic marketing campaigns for many of the world’s most prominent brands including Nike, HP and Travelocity among others. To date, Tumri has executed more campaigns, served more impressions and created more distinct dynamic creative experiences than anyone in the space.

Tumri was named a 2009 American Business Awards winner, an AlwaysOn 2010 and 2009 OnMedia 100 winner and a “One to Watch” company for Dealmaker Media’s 2007 Momentum Growth Conference. Tumri is funded by Accel Partners, Shasta Ventures, Tenaya Capital and Time Warner. Tumri is a member of Interactive Advertising Bureau (IAB) and the Network Advertising Initiative (NAI). To learn more about Tumri visit www.tumri.com or follow us on Twitter.