LocaModa powers campaign for new VH1 program, The Great Debate
NEW YORK – Zoom Media and Marketing, a leading provider of targeted and digital out-of-home media programs for brand advertisers, and VH1, the world wide authority on all things pop culture, announced that VH1 program The Great Debate will feature a groundbreaking interactive initiative that will enable audience participation via TV broadcast; VH1; Facebook; Viacom’s massive “44 1/2” HD screen in Times Square; and Zoom Media & Marketing’s exclusive network of digital out-of-home media locations.
Premiering Monday, July 6, 2009 at 10pm et/pt, The Great Debate features irreverent discussions about the classic pop culture arguments of our time, with topics including Star Wars vs. Star Trek, Rocky vs. Rambo, Boxers vs. Briefs, Ginger vs. Mary Ann and much more. The program gives viewers the ability to directly participate in the debates through real-time text messaging at over 300 Zoom Media & Marketing nightlife locations in the US, along with the Viacom Times Square screen, and via Twitter and Facebook.
The interactive platform connecting The Great Debate, social networks and the out-of-home screens, is provided by LocaModa, a company at the forefront of extending interactive media beyond the web.
Wendy Weatherford, VH1’s VP Consumer and Music Marketing, said, “As our audience multi-tasks and time shifts, we are finding ways to reach and engage them wherever they are. Zoom Media’s locations deliver upscale, social young adults who are seeking interactive entertainment and LocaModa’s platform enables us to have a multi-channel dialogue that was never possible before.”
Dan Levi, Zoom’s SVP of Digital Media & Strategic Partnerships, said, “This combination of mobile and social programming across broadcast and out-of-home channels is an industry first. It is a terrific example of integrating multiple media platforms in a way that engages consumers both in and out of their homes, while creating significant awareness and buzz.”
Stephen W. King, LocaModa VP Sales, commented, “Bringing consumer audiences together this way is a powerful offering. We’re delighted to be working with such industry leaders.”
About Zoom Media & Marketing
Zoom Media & Marketing operates indoor networks in over 10,000 venues including fitness centers, indoor soccer facilities, bowling centers, family entertainment centers, restaurants and nightclubs that reach active consumers. Zoom also has an in-house event marketing and promotion department that constructs custom media placements and marketing programs. With over 25,000 digital screens and over 55,000 billboard locations Zoom reaches over 100 million monthly viewers. Zoom is owned by the de Gaspé Beaubien family and ABS Capital Partners. For more information, please visit http://www.zoommedia.com/.
About VH1
VH1 connects viewers to the music, artists and pop culture that matter to them most with TV series, specials, live events, exclusive online content and public affairs initiatives. VH1 is available in 95 million households in the U.S. VH1 also has an array of digital channels and services including VH1Classic, VH1 Soul, VH1 Mobile, VH1Games and extensive broadband video on VH1.com. Connect with VH1 at VH1.com.
About LocaModa
LocaModa extends interactive media to audiences beyond the web. LocaModa’s patented cross-channel media distribution platform is used in thousands of locations and by many of the leading operators of placed-based networks (including screen networks in cafes, bars, colleges, restaurants, retail locations, jukeboxes and public digital billboards), enabling highly localized, targeted, contextual and relevant interactive advertising and entertainment.
