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Merkle’s Q1 2020 Digital Marketing Report Reveals Initial COVID-19 Impacts on Search, Social, and...

Amazon YoY Growth surged at 118% for Sponsored Brands; Google Records Weak Growth for Search Ad SpendApril 28, 2020 10:50 AM Eastern...

TVSquared Releases Pan-European TV Advertising Performance Analysis

Tying TV to Business Outcomes Proves to Be a High Priority Across Europe, with Advertisers Tracking an Average of Five KPIs EDINBURGH, Scotland -- TVSquared,...

The Online Content Crisis: Only 8% of Brits Prepared to Pay

London, UK: The UK has the lowest number of subscribers to online editorial content with just 8% of Brits currently paying for subscriptions compared to...

Nissan Boosts Conversions 136.6% Following GOA Appointment

Nissan enjoys major increase in conversions and a reduction of -56.4% costs per conversion following partnership with intelligent analytics tool  London, UK: - Nissan, the world-renowned...

A Majority of Mobile Consumers Prefer to Shop Through Direct-to-Consumer Brands Rather Than Third-Party...

Survey of over 11,290 mobile consumers reveals that 70 percent want more subscription products or services SAN FRANCISCO -- Mobile consumers love the convenience of...

Dentsu Aegis Network Acquires Media Storm to Elevate Merkle’s Multi-Channel Performance Media Services

Third acquisition of 2020 focuses on strategic vertical growth in the media, entertainment, and retail segments COLUMBIA, Md. -- Dentsu Aegis Network has acquired Media Storm, one...

Instagram Now Attracts a Larger Audience than Facebook Among Top Brands According to New...

Among top 50 brand profiles, Instagram has a larger audience and nearly 20X more interactions than Facebook, according to Socialbakers’ new Q4 2019 Trends...

Lyon Real Estate Introduces SmartSocial Ads, Powered by Adfenix

Lyon agents will now be able to hyper-target potential buyers most likely to be interested in their listings SACRAMENTO, Calif. -- Lyon Real Estate has...

MediaPRO Research Reveals Almost Two-Thirds of U.S. Employees Unaware if the CCPA Applies to...

Employees are more aware of privacy risks and stakes but unsure of how they affect the workplace; persistent misconceptions about malware, phishing and cloud...

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