Campaigner expert discusses top findings for improving email marketing deliverability
OTTAWA – Campaigner, a leading email marketing solutions provider, announced the availability of their most recent podcast, “Improving Email Marketing Deliverability.” The podcast focuses on a study by the Aberdeen Group called Demystifying Email Deliverability which examines the factors affecting the deliverability of email marketing campaigns and provides best practices recommendations that businesses of all sizes can implement to improve email marketing campaign performance. (This report can be downloaded for free at www.campaigner.com/aberdeen.)
Jeremy Saibil, Campaigner’s Director of Deliverability, highlights some of the top study findings in the podcast.
In the podcast Jeremy discusses:
– How “Best-in-Class Email Marketers” utilize email service providers
– How the perception of value and responsibility for email service providers is shifting
– Important issues regarding metrics for improving deliverability
– What the average email deliverability rate is and why
Jeremy observes, “The interesting thing here is that most email service providers advertise delivery rates at 99 percent and higher. This is an unrealistic expectation, so you should certainly question any email service provider that makes the claim that they alone can get you this level of deliverability.” Jeremy went on to explain, “It boils down to practices. But, the beauty of the whole thing is that if you follow these best practices you will be rewarded with higher delivery rates.”
Key Links:
Aberdeen Report Demystifying Email Deliverability: http://www.campaigner.com/aberdeen/index.aspx
Campaigner podcast Improving Email Marketing Deliverability: http://blog.campaigner.com/2009/07/better-email-deliverability-starts-with.html
About Campaigner
Campaigner’s software-as-a-service email marketing solutions enable organizations to have highly personalized one-to-one email dialogues with their customers, measure how they respond, and analyze those responses to interact in a more intelligent, automated way – resulting in more profitable relationships. It is part of a total Software as a Service (SaaS) business communications offered by Protus that also includes MyFax, the fastest-growing Internet fax service used by individuals, small, medium and large business, and the my1voice feature-rich virtual PBX service. Additional information is available at www.campaigner.com.
