SearchIgnite issues quarterly report evaluating state of paid search landscape and performance of the top engines
ATLANTA – The launch of Microsoft’s new search engine, Bing, showed little impact on the company’s share of the U.S. paid search advertising market in Q2 09. While Microsoft’s share of spend remained flat, Yahoo! lost share to Google, which continues to dominate the search landscape, taking in 77% of paid search spend in Q2. These findings come from a report released by SearchIgnite, a leading provider of search optimization technology managing more than $350 million in paid search annually.
“Microsoft appears to be focusing its efforts on driving consumer interest and capturing increased search query share,” said Roger Barnette, President of SearchIgnite. “We have not yet seen this translate into more paid search advertising dollars for Microsoft, although typically consumer adoption precedes advertiser adoption.”
The SearchIgnite report also reveals that retailers were a key driver of the paid search market in Q2, with search spend from existing U.S. retail marketers (“Same Retailer Spend”) up 36% year-over-year. Growth increased as the quarter progressed, with retailers increasing spend by 55% in June compared with June 08.
“We’ve seen very strong paid search spend from retailers for the last several quarters, a trend that can be attributed to an increase in retailer’s promotional activity as they turn to heavy discounting and sales to drive purchases,” added Mr. Barnette.
This report is the latest in a series of SearchIgnite white papers reviewing trends across the search landscape. To download the full report, please visit: http://www.searchignite.com/.
About SearchIgnite
SearchIgnite is a leading provider of paid search and performance media optimization for large, sophisticated marketers. The company’s media platform gives advertisers an advanced suite of tools to manage, optimize and report on their paid search campaigns in one central dashboard. In addition to saving time and achieving their paid search goals, marketers who use SearchIgnite have the ability to gather insights into the relationship between media channels, enabling them to spend smarter. Some of the world’s leading brands and advertising agencies depend on SearchIgnite technology to power their online campaigns.
SearchIgnite is part of Innovation Interactive, a digital marketing services company. For more information, please visit http://www.searchignite.com/.
