Manufacturers Need to Monitor Their MAP Online to Ensure That Channels Are Not Advertising Pricing That is Detrimental to Their Brand
ANAHEIM, Calif. – Where 2 Get It, Inc., a leading provider of Web, mobile and search based services that help national brands get found where users search, announced they’ve added minimum advertised price monitoring to their solutions for manufacturers.
Selling below MAP causes many problems including but not limited to, devaluing the brand, eroding margins, and conflict within the existing established sales channels. Where 2 Get It’s MAP Monitor identifies pricing activity associated with your products and alerts you of the true market price of your merchandise.
Where 2 Get It gives manufacturers the ability to monitor pricing across selected comparison shopping engines including Amazon, Bing, ebay, Google Product Search, Shopping.com, Shopzilla, Smarter.com, Yahoo! Shopping as well as online retailers including backcountry.com. Best Buy, CDW, Dick’s Sporting Goods, newegg.com, REI and Wal-Mart.
“Today’s consumers are more educated than ever before and with the rise of the Internet sales channels and comparison shopping sites this provides the savvy consumer a huge cost savings,” said Manish Patel, founder and CEO of Where 2 Get It. “This creates a problem for manufacturers who need to control and protect the bottom line of their entire sales channel. Therefore a MAP policy should be implemented and monitored.”
By monitoring MAP manufacturers can protect their sales channel, control their brand, and most importantly their reputation in the online marketplace.
Where 2 Get It will be holding meetings at Outdoor Retailer – Summer Market 2009 held at the Salt Palace Convention Center in Salt Lake City, UT July 21-24, 2009.
About Where 2 Get It
Since 1997, Where 2 Get It, Inc. has been providing Local Search for National Brands™ to help them get found where users search. The company offers comprehensive search, Web and mobile-based locators including search engine marketing (SEM) – Google AdWords Authorized Individuals, search engine optimization (SEO), local submission, business locators, mobile locators and iPhone locators. Where 2 Get It has more than 550 clients worldwide including Carhartt, Columbia Sportswear Company, Eureka, Salomon, Monster Cable, Mountain Hardwear, Sony, Swiss Army, and ViewSonic. The company was recently named a Top 500 Diversity Business by DiversityBusiness.com. www.where2getit.com.
