Leading Online Marketing and Advertising Company Precisely Matches Advertisers with Publishers for Performance-based Returns
SHERMAN OAKS – Advertise.com, a premier platform for search, display and CPA marketing, announced it has launched a new Cost per Action (CPA) platform to deliver highly-qualified traffic for advertisers and increased commissions for publishers. Cost per Action advertising refers to the practice of paying publishers only when their visitors perform a specific action as a result of an ad. Advertise.com is a premier platform for search and display marketing, enabling advertisers to reach a wider audience through an exclusive network of search engines and publisher properties.
Primarily known for its high-value Cost per Click (CPC) programs, Advertise.com continuously enhances its offerings to maximize returns for both its advertisers and top-tier network of publishers. The online advertising model has evolved to the point that Advertise.com can now provide publishers who wish to host ads on a pay-for-performance basis with a comprehensive platform for their high value traffic sources. The value of the CPA model for advertisers is the removal of risk from the ROI equation; advertisers only pay on the performance they have negotiated. Publishers benefit from higher commissions on conversions and the ability to offer their audiences more exclusive offers. Additionally, Advertise.com delivers greater value to publishers with an exclusive ‘Monthly Mega Monday’ program, paying out an extra 25% bonus on top of the original payout on all offers for the day.
“CPA is rapidly becoming the new standard in an environment demanding measureable returns for marketing spend,” said Daniel Yomtobian, CEO, Advertise.com. “We’re seeing a drastic rise in the number of marketing departments being held responsible by CFOs for bringing real value to their organizations, and CPA holds publishers accountable for the traffic they deliver to the advertiser. In today’s competitive online economy, CPA provides the advantage of high-value content lacking in other online marketing models. Advertise.com is excited to be in the CPA space and I’m confident that, with the help of our quality network of affiliates, we will soon become its dominant player.”
Advertise.com has the highest standards for accepting publishers to its CPA platform and pulls from its top tier network of CPA publishers to offer the highest caliber traffic. Advertise.com puts affiliates through a rigorous vetting process requiring a detailed application, administrative review and interviews with the publishers themselves. This lets Advertise.com understand its publishers’ businesses better and create precise advertiser matches for their traffic. By contrast, other networks only require a brief application to be filled out and then approve them after a cursory review of the affiliate’s web site, often resulting in suspicious conversions.
Once approved, publishers enjoy dedicated support from the Advertise.com team, since they are as important to the CPA platform as the advertisers themselves. The quality traffic they deliver equals high payouts as well as more frequent and loyal traffic, creating a beneficial arrangement for advertiser and publisher alike.
Advertise.com encompasses well-known brands such as ABCSearch, the largest privately held pay-per-click (PPC) search engine and a world leader in online cost-per-click (CPC) advertising and the award-winning social search engine, Scour.com. For more information on Advertise.com’s CPA platform, or to advertise or inquire about becoming a publisher, please refer to the contact information below.
ABOUT ADVERTISE.COM
Advertise.com is a premier platform for search and display marketing that enables advertisers to reach a wider audience through our exclusive network of search engines and publisher properties. We have been leading the charge in online advertising since 2001, connecting thousands of advertisers with millions of consumers every day – now delivering more than 10 billion ad impressions each month. [1]
Offering a range of high-quality pay-per-click advertising, contextual targeting, and banner ad opportunities, Advertise.com is focused on providing the most effective, most affordable, and easiest-to-use search-and-display advertising platform in the industry.
[1] Advertise.com Metrics Impression Count, March 2009
