New Enhancements Center Upon Specific Placement and Associated Measurement of Contextual Image Ads on Google
SAN MATEO, Calif. – SearchForce announced that it’s the first search engine marketing and bid optimization company to add support for content-rich image ads. SearchForce’s intelligent SEM management platform now allows users to dictate specific placement of image ads within Google’s network, as well as bid optimization, conversion tracking and reporting on these ads. The addition of image ads allows SearchForce to offer advertisers and brands the most complete set of tools to manage their contextual and search advertising programs.
To date, image ads have fallen largely unused by savvy search marketers due to lack of visibility and awareness of placement whereabouts, as well as the inability to clearly associate ROI with spend.
“Using image ads has been a very important part of our advertising services,” said Miles Olson, Director of Search Marketing, Apogee Search. “This new feature from SearchForce now makes it easier for us to manage and optimize these image ads and ultimately enables us to capture a more targeted audience and accurately track results.”
SearchForce’s proprietary, web-based platform provides the highest level of intuitive SEM analytics and bid-optimization. The company recognizes that every client campaign is unique, and accordingly, its bid optimization and campaign management platform is flexible, scalable and customizable.
Inclusive of image ads, SearchForce’s bid optimization boasts the ability to segment keywords by performance. Each segment can be managed by highly customizable bid strategies or user defined rules that run on a specified schedule. Beyond bid optimization, SearchForce’s dynamic keyword feature gives clients the ability to construct and automate their multiple programs with a high level of precision and control.
In May, the company further strengthened its bid optimization platform with a new profit algorithm enabling advertisers to adapt and react to unique market dynamics, adjusting bids based on quality, seasonality and day of the week patterns. As a result, advertisers can attract more qualified prospects. The company also incorporated Intra-day bidding to help clients ensure competitive position with maximum visibility.
About SearchForce
Founded in 2004, SearchForce provides a sophisticated, highly customizable technology platform for agencies, brands and buyers looking for a competitive edge in bid optimization, campaign management and reporting. Developed for strategic marketers, SearchForce is the only company offering a truly customizable and seamlessly scalable bid optimization and campaign management platform to meet specific SEM needs and objectives. SearchForce’s platform allows customers to effectively manage large-scale, paid search marketing campaigns across Google, Yahoo!, MSN to deliver higher returns at a lower cost, and with less work.
The company’s software is used by some of the largest online advertisers, advertising agencies, and corporations around the globe. For more information, call 650-235-8800 or visit searchforce.com.
