Abandonment Tracker Pro Becomes First Remarketing Service to Enable Automated Real-time Email Follow Up, Improve Conversion and Customer Service
* Up to 50 percent of website abandoners convert with Abandonment Tracker Pro
* Supports best practices for remarketing to website abandoners
* Easy, automated SaaS solution integrates with ESPs and CRM apps
ANDOVER, Mass. – Converting website abandoners with real-time remarketing analytics, SeeWhy, Inc., announced Abandonment Tracker Pro, the first and only web analytics service to enable real-time remarketing for web site abandoners. Available immediately, the new service enables web teams to convert up to 50 percent of abandoners to customers.
SeeWhy also announced that only 2 percent of web analytics users follow up on abandoners with email remarketing campaigns within an hour, while almost 90 percent of those users not currently doing email remarketing want to start.
“Independent studies consistently show that remarketing best practice is an immediate follow up to an abandonment,” said Charles Nicholls, founder and chief strategy officer of SeeWhy. “When it’s done right, immediate email follow up can convert up to 50 percent of website abandoners to customers. Timing and tone are everything. If you delay in following up, you risk your email becoming irrelevant or annoying to the abandoner. And the email must convey a desire to serve, not sell. Abandonment Tracker Pro makes it easy for you to do remarketing right for the first time.”
Easy, Automated Real-time Follow Up
Abandonment Tracker Pro is a software-as-a-service (SaaS) offering that automates and optimizes abandonment follow-up actions, making it easy to convert up to 50 percent of website visitors who had previously abandoned their shopping carts, online forms, applications and registrations. Building on the functionality, ease of use, and value of Abandonment Tracker Free, the company’s free abandonment tracking service, Abandonment Tracker Pro can recapture a significant portion of the sales value lost to abandonment. For example, medium-size ecommerce companies can recapture up to $5 of each $10 they lose every second to abandonment.
Highlights of Abandonment Tracker Pro include:
* Real-time, first response. Abandonment Tracker Pro automates the sending of follow-up emails to website abandoners in real time.
* Intelligent, multi-stage follow-up campaigns. In addition to immediate, real-time email follow up, Abandonment Tracker Pro lets users automate multi-stage follow-up campaigns using the most appropriate channel for each individual abandoner. For example, an initial real-time email can be followed by a second follow-up email 24 hours later, while updating the contact center at the same time. Continuous real-time analysis of website visitors ensures that multi-stage campaigns are always in step with returning abandoners’ actions on the site.
* Easy, seamless integration with CRM applications and ESPs. Abandonment Tracker Pro offers plug-and-play integration with CRM applications and email service providers — no IT involvement needed. The resulting cross-channel solution supports call center and email touch points seamlessly.
* Advanced behavioral targeting. Using self-learning, behavioral analytics, Abandonment Tracker Pro monitors users’ onsite behavior in real time to determine whether an offer is required to maximize conversion. Optimized offers ensure that no margin is given away unnecessarily and that customers do not learn to wait for a better deal.
Nicholls continued, “Abandonment Tracker Pro makes it very easy to run automated, real-time, email remarketing campaigns to drive up website conversion rates. There’s no complex, time-consuming integration work or complex business rules to set up. The result is a real-time remarketing solution that users can get up and running very quickly and easily, enabling them to send immediate, follow-up emails to website visitors as soon as they abandon their sessions.”
About SeeWhy
SeeWhy delivers breakthrough improvements in website conversion through continuous analysis of individual visitors and proactively optimizes real-time actions. Powered by a unique next generation event processing architecture, the SeeWhy suite of real-time web analytic applications is delivered “on-demand.” Remarketing to abandoned visitors using the SeeWhy Abandonment Tracker Pro service converts up to 50% of visitors that had abandoned their shopping carts, online forms, applications and registrations. This service provides one of the highest and most easily attainable ROI’s of any online marketing initiative.
SeeWhy is a Red Herring Top 100 Company, has been named a Global Innovator by Guidewire Group and was highlighted as a cool company by Gartner, Inc. SeeWhy, Inc. was incorporated in 2003 and is headquartered in Andover, MA. More information can be found at http://www.seewhy.com/.
