LONDON – Social media pioneer Jim Calhoun and email marketing expert Ryan Deutsch will be giving their insight, opinion and predictions on how social media, from Facebook to Twitter, will merge with email marketing to create a new and more powerful marketing channel for online businesses. Equally important, they will show how to integrate social media marketing into email and measure the results.
What: Social Media Strategies for Email Marketing Webinar
Who: Ryan Deutsch, Vice President of Strategic Services and Jim Calhoun, Chief Social Strategist, StrongMail
When: Thursday, September 10th 2009 at 1600 GMT
Free Registration: http://www.strongmail.com/social-media-UK
“Social networking has the potential to impact many UK businesses, but remains unchartered territory for most marketing executives,” said Paul Bates, UK Managing Director, StrongMail. “This is an opportunity to hear the latest trends and issues within the context of marketing successfully during difficult economic times.”
Key Topics:
* How to leverage social media as a direct marketing channel
* Ways to measure media activity for targeted programs
* Content strategies and best practices for creating truly viral campaigns
* Case studies on convergence of email marketing and social media
* New survey data on email marketing integration with social media
About StrongMail Systems, Inc.
StrongMail’s marketing and transactional email solutions enable businesses to deliver more relevant, timely and cost-effective messages. StrongMail gives email marketers the control and support they need to improve campaign performance, boost deliverability and lower costs, while also providing IT with superior deliverability and reliability. Combining an easy-to-use email marketing application, high-performance delivery system, and a wide range of deliverability, strategic and supporting services, StrongMail makes it possible for companies with all levels of resources and expertise to take advantage of its proven solutions. Headquartered in Redwood City, CA, StrongMail’s clients include global leaders across virtually every industry. To learn more about StrongMail, please visit www.strongmail.com.
