TORONTO – Canwest Broadcasting announced the alignment of sales representation for both Conventional and Specialty stations in the U.S., effective September 1, 2009.
Canadian Television Sales (CTS) will expand their responsibilities to sell all Canwest Specialty channels to American advertisers, while Impulse Media Sales Inc. will continue to focus their attention and skill on representing all Global Television stations. Each company will have the ability to place advertisers on the appropriate corresponding web sites.
“This representation change mirrors our successful Canadian model and is part of our continuing efforts to provide superior service to all our clients” stated Errol Da-Ré, Executive Vice President Sales, Canwest Broadcasting. “We are very pleased to continue our strategic partnerships with both companies.”
Client contracts negotiated prior to September 1, 2009 will be honored by each organization.
About Canadian Television Sales:
Canadian Television Sales (CTS) provides American advertising agencies with the knowledge, resources and ability to place advertising on Canadian television, radio stations and online properties. CTS was created over 11 years ago to provide television stations in Canada with a dedicated sales force and respond to the increasing number of requests from advertising agencies in the United States seeking to incorporate Canada into their upcoming media campaigns. Through the years CTS has worked with media buyers and planners to pass along unique Canadian advertising opportunities to their advertisers. For more information, visit www.canadiantvsales.com.
About Impulse Media Sales Inc:
Impulse Media Sales Inc. is a United States based Rep firm founded in 1997 and headquartered in NY. Impulse Media Sales specializes in selling Canadian advertising to United States based advertising agencies. Impulse currently represents Global Television, Corus Entertainment, Thunder Bay Television, Newfoundland Television and Maple Leaf Sports and Entertainment.
About Canwest Broadcasting:
Canwest Broadcasting operates two conventional television networks, Global Television and E!, and eighteen of the country’s most popular specialty channels, including HGTV, Mystery TV, National Geographic Channel, Showcase, History Television, Food Network and TVtropolis. Canwest Broadcasting is a division of Canwest Media Inc.
About Canwest Media Inc.
Canwest Media Inc is a subsidiary of Canwest Global Communications Corp. (www.canwest.com; TSX: CGS and CGS.A). An international media company, Canwest is Canada’s largest publisher of paid English language daily newspapers and owns, operates and/or holds substantial interests in conventional television, out-of-home advertising, specialty cable channels, web sites and radio stations in Canada, New Zealand, Australia, Indonesia, Singapore, the United Kingdom and the United States.
