Provides Marketing Automation Software Customers with Campaign Execution
SANTA CLARA, Calif. – Market2Lead, a leading provider of marketing automation software and services, announced the availability of Marketing Operations Services (MOS), a suite of services designed to help users of marketing automation software get the most value from their investment. The new suite of services includes turnkey execution of up to two demand generation/lead nurturing campaigns per month, as well as exhaustive campaign testing, campaign performance reports and implementation of campaign best practices.
Market2Lead’s Marketing Operations Services are targeted at small to medium-sized businesses (SMB) that lack the personnel to immediately implement effective campaigns and/or don’t execute enough campaigns to justify adding internal staff. Companies that normally have sufficient staff but need occasional outside assistance during periods of peak demand will also benefit from MOS.
“Setting up effective campaigns takes a certain amount of time and expertise, even with highly usable software like Market2Lead,” said Kevin Joyce, CMO, Market2Lead, Inc. “Market2Lead customers have expressed a desire to shorten the amount of time it takes to begin launching campaigns, generating sales leads and enjoying the top-line benefits of using Market2Lead. We can provide that expertise. Now, Market2Lead customers can choose to either set up and run campaigns themselves, or let us do it for them, using the best practices we’ve developed over years of supporting our customers.”
Market2Lead Marketing Operations Services are included with Market2Lead Professional Plus on-demand marketing automation software. Users of Market2Lead Enterprise may purchase MOS as an add-on and Market2Lead Professional Plus customers may purchase additional MOS campaigns beyond those included with the software.
Examples of the types of campaigns Market2Lead’s Marketing Operations Services can set up and execute include:
Newsletters: Campaigns that provide newsletters via email to customers and prospective customers.
Seminars and Events: Campaigns that include the management of invitations and registrations.
Webinars: Campaigns that include the management of invitations, registrations and post-webinar follow-up.
Website lead capture: Campaigns that use third party banner ads or Google keywords to generate sales leads by driving prospects to customized microsites or landing pages.
As part of executing campaigns, Market2Lead Marketing Operations Services can:
Create and manage contact lists.
Integrate customer-supplied email content with personalization.
Set up and integrate landing pages and web forms.
Test draft messages on a wide variety of email clients.
Test web pages on a wide variety of browsers.
Test end-to-end campaign flow, including email delivery, landing page visits, lead capture forms and publishing of results to SFA/CRM systems.
Provide reports that indicate campaign effectiveness and ROI.
For more information about Market2Lead Marketing Operations Services, call (408) 907-2821, extension 701 or visit www.market2lead.com.
About Market2Lead
Market2Lead offers software and services that provide the automation and analytical insight to move more prospect relationships into customer relationships. Market2Lead has a strong focus on contact data integration, data quality richness, and deeper and more accurate reporting. Market2Lead’s software and services assure that marketing programs are more effective in producing sales-ready leads, and marketing investments have a measurably better ROI. Market2Lead is a privately held company headquartered in Santa Clara, Calif. For more information, visit www.market2lead.com.
