Sessions to Provide Actionable Ideas Tailored for Wine Marketers and PR Professionals
NAPA, Calif. – Benson Marketing Group, a leading wine marketing agency, announced a series of Roundtable seminars customized for winery marketing and public relations professionals. For more information and to register, visit http://www.bensonmarketing.com/seminars.html
Cultivating Your Community: Boosting Brand Advocacy & Sales through Social Media
Wednesday, September 30, 9:30 a.m. – 1:30 p.m.
Benson Marketing Group’s Napa Office
If you are wondering how social media and digital media tools can be integrated with direct marketing to increase brand advocacy and direct sales, this Roundtable session is for you. The Benson team will dive into how to leverage existing assets and incorporate Facebook, Twitter, webcasting and digital video into your marketing mix. Additionally, the panel will present ideas for managing, measuring and reporting: who does what, how often, and what metrics to report to senior management.
Speakers will include Tia Butts, account supervisor, and Jeremy Benson, president, of Benson Marketing Group with additional advice and ideas from other members of the Benson team.
Public Relations 2.0: Leveraging Social Media to Generate Coverage, Raise Awareness
Wednesday, October 14, 2009, 9:30 a.m. – 1:30 p.m.
Benson Marketing Group’s Napa Office
Is PR dead? No, but social media is turning PR on its head. “Press relations” may be better described as “Community Relations,” providing new tools to communicate directly with communities of sommeliers, bloggers, collectors and of course, the media. This Roundtable is tailored for winery PR and marketing communications pros interested in using social media and digital media tools in PR programs. The agenda takes a hands-on approach, providing case studies and tips, guidelines and creative ideas you can implement tomorrow.
Speakers include Sarah Jones and Tia Butts, account supervisors at Benson Marketing Group.
Reservations are $125 per person and are required for all Roundtables. Register online at www.bensonmarketing.com/seminars.html. Lunch is provided. Seating is limited to encourage information sharing; Roundtables are exclusively for winery staff and executives; no consultants or retailers, please. For more information, contact Toni Lizotte at 707.254.1115, Lizotte@bensonmarketing.com
About Benson Marketing Group
Benson Marketing Group is a leading marketing agency for wine and spirits marketers, providing Public Relations, Digital Media, Direct Marketing and Brand Consulting services from its offices in Napa Valley and New York City. For more information, visit http://www.bensonmarketing.com.
