Business Marketing Association and Arizona Technology Council to Host the Marketing Technology Summit 2009

Summit Sessions and Technology Showcase to Help Arizona Marketers Build Their Marketing Plans for the Future

PHOENIX – Join the Business Marketing Association (BMA) Phoenix and the Arizona Technology Council on September 15, 2009, at the Arizona Biltmore Resort & Spa for the Marketing Technology Summit 2009. The event was created to educate business marketing professionals on technologies that can cost-effectively make a positive impact on customer engagement and ultimately, sales.

The five-hour event features a keynote presentation, two panel discussions, and a networking and technology showcase – all designed to help Arizona marketers build their plans for the future. Event speakers represent media, agencies, technology giants and online marketing experts, all of whom can provide attendees with real-life perspectives on what’s working, what’s not, and how to measure success in the emerging world of digital and social marketing.

“Effective use of marketing technologies such as online video, search engine optimization and social media platforms can help businesses grow faster, and more profitably, than the competition,” said Al Maag, president of the Business Marketing Association, Phoenix chapter, and chief communications officer at Avnet, Inc. “According to an exclusive survey of b-to-b and b-to-c marketing professionals by BtoB Magazine and the Association of National Advertisers, 66% of the marketers surveyed said they are now using social media, up from 20% of respondents to the 2007 survey. This first-of-its-kind event will help marketing professionals learn more about these technologies that can bring true return on investment to their companies’ marketing efforts.”

Event Overview:
Date: Tuesday, September 15, 2009
Time: 1:00 p.m. – 6:00 p.m.
Location: Arizona Biltmore Resort & Spa

Summit Sessions:
Keynote Session: The New Paradigm for Digital Marketing, Search Marketing and Brand Success; Understand the convergence of search and display, and how digital agencies will support the migration of search to other media. Featured speaker: Jeffrey Pruitt, chairman, SEMPO and CEO, Acendant
Panel 1: Social Media — Show Me the Money! What’s really working in social media? Moderated by: Ellis Booker, editor, BtoB Magazine
Panel 2: Marketing ROI – The Dream is Alive; Lead generation and brand building in an increasingly sophisticated marketing tracking world. Moderated by: Sheila Kloefkorn, president, KEO Marketing

Networking/Technology Showcase:

Network with peers in business marketing and connect with more than 30 business-to-business and technology companies to learn about products and services designed to help marketers cost-effectively engage new and existing customers.

Cost to attend:
AZ Tech Council and BMA Members: $35
General Admission: $50

To register, visit and click on Phoenix Events.

About the Arizona Technology Council

The Arizona Technology Council is a private, not-for-profit trade association founded to connect, represent and support the state’s expanding technology industry. To promote economic growth and professional development in Arizona’s technology sector, the Council provides members networking opportunities, business support and access to educational forums. The Council strives to distinguish Arizona as a leader in the technology community and offer resources that are exclusive to its members. To become a member or to learn more about the Arizona Technology Council, please visit

About the Business Marketing Association Phoenix

Begun in 1922 as the National Industrial Advertising Association, today’s Business Marketing Association represents a lifetime of expertise in business-to-business marketing and communications strategy and tactics. The Phoenix chapter was established in 2008. They meet every third Tuesday afternoon with workshops and programs that enhance members’ marketing knowledge and careers.