App Developers Will Have Access to Self-Serve mOcean Mobile Platform, Enabling Them to Monetize and Promote Their Apps
NEW YORK – mOcean Mobile, the mobile advertising platform recently launched by Mojiva Inc., announced that it has created a free mobile ad serving platform for iPhone and other smartphone application developers called mOcean for Apps. The ad management tool will be the first and only tool to enable developers to monetize their apps by selling and managing their own mobile ad space, and increase downloads by using a portion of their ad revenue to promote their applications. mOcean for Apps has an expected release date of November 2009.
“Smartphone application acceptance has hit critical mass,” said Dave Gwozdz, CEO of Mojiva, Inc.
“Top tier publishers are starting to develop custom mobile apps, but don’t have the right tools to sell and manage their own advertising. At the same time, there are tens of thousands of apps from creative developers who have had no effective, affordable way to drive traffic, increase downloads, and monetize their apps. With mOcean for Apps, any size developer will be able to increase their profits by having access to the same set of tools that up to this point only more established mobile publishers have had. Prior to this, the best an app publisher could hope for was to let an ad network provide basic ad fill. There are so many apps with an endemic ad base, but no way for these developers to tap into that base. This is a huge step forward for app monetization.”
The mOcean for Apps platform will allow mobile application developers to manage their own ad inventories with a full suite of features, including targeting, analytics, reporting, and yield optimization. Developers will also be able to use part of their ad revenue to push promotions for their own applications back out to smartphone users, with the help of aggressive marketing incentives from mOcean Mobile, in order to drive inbound traffic and downloads for their app. In addition, developers can fill their own unused inventory with a stream of ads from the top mobile ad networks by downloading an expanded set of SDKs. The mOcean for Apps ad serving system will be available for all major mobile development platforms, including the iPhone App Store, Android Market, Nokia Ovi Store, Palm Pre App Catalog, Windows Marketplace for Mobile, and BlackBerry App World.
“Ninety-nine percent of applications fly below the radar. Unless you’re in the top 25, or being promoted on iTunes, it’s very hard for developers to drive traffic to their apps,” said Gwozdz. “We are offering a solution to this problem that will boost app downloads and provide a powerful marketing co-op program, while helping developers increase ad revenue at the same time.”
Use of mOcean for Apps will be free, with a premium version of the platform available for expanded yield optimization functionality. Developers can start signing up today at www.mOceanMobile.com. The first 5000 applications/developers to sign up qualify for a mOcean Mobile co-op marketing program that will help promote their apps.
ABOUT MOCEAN MOBILE
Based in New York City, the capital of the global advertising industry, mOcean Mobile gives publishers and brand marketers of any size everything they need to efficiently run and profit from mobile advertising campaigns. mOcean features a neatly packaged, rich array of easy-to-use tools, techniques, and analytics in a proven mobile advertising platform that makes it easy for advertisers to reach buyers, and publishers to monetize their content. The company can be found on the Web at www.mOceanmobile.com.
