Web Traffic from SEO, Paid Search, Social Media, Email Campaigns and Other Online Programs Ranked Automatically in Demandbase Professional
SAN FRANCISCO – Demandbase, Inc., a leading provider of B2B customer acquisition solutions, announced major enhancements to the Demandbase Professional™ solution, including advanced web analytics to help B2B marketers see which specific traffic sources deliver the highest value web traffic.
The release also includes a new level of automation that generates highly focused marketing and sales prospecting lists using customer Web traffic and target audience profiles to organize companies and prospects based on their interests, behaviors, industries, company size and responsibilities. Now businesses can leverage their Web site traffic to find out exactly which businesses are already interested in their products or services and re-market to the highest potential accounts with more relevant messaging and offers.
“We wanted to take our Web site and online lead generation efforts to the next level and Demandbase has delivered a level of analytics and automation to enable us to do just that,” said Kate Leeson Lukach, senior director of marketing for SelectMinds. “The Demandbase Professional product showed us exactly which traffic sources were delivering target prospects to our Web site and made it possible to reach back out to previously anonymous visitors and deliver the right message to match their interests.”
“There is a growing demand by B2B marketers to better understand if dollars allocated toward social media, search advertising, email, display ads or other online sources are driving the right traffic to their Web site,” said Chris Golec, president and CEO of Demandbase. “It’s becoming less about the volume of clicks generated and much more about the quality of those site visits–a marketer’s ability to convert those visits into the sales pipeline and drive new revenue is paramount to success.”
Demandbase Professional’s advanced analytics are made possible by the Demandbase Central data platform, which includes a proprietary matching engine that resolves IP addresses to a business office location, complete with revenue, company size, industry and other firmographic data. With more than 50 million Web visits gathered each month from across thousands of clients, the self-tuning matching engine is now able to resolve twice the number of businesses than other analytics and marketing automation solutions that rely on basic “reverse IP look up” methods, delivering B2B marketers the insights necessary to determine the channels which are delivering the highest quality business traffic.
Demandbase solutions are delivered on demand and require no hardware or software deployment so customers can start using the service in minutes. Demandbase Professional 2.0 is offered as a subscription service; pricing starts at just a few hundred dollars per month and increases based on the volume of Web site traffic and the number of leads generated. More than 50 million Web visits across 2,000 business Web sites are analyzed and scored by Demandbase per month. A 14-day free trial is available at www.demandbase.com/freetrial.
About Demandbase
Demandbase is a leading provider of B2B customer acquisition solutions that enable sales and marketing professionals to better identify, reach, and convert new business. Delivered on demand through software as a service, Demandbase solutions combine the ability to identify website visitors from target businesses with an integrated database of high-quality, validated business contacts and a new breed of B2B Web analytics to improve marketing and sales performance. In use at more than 1,000 companies, Demandbase helps generate more sales opportunities and drive new business. Founded in 2006, Demandbase is headquartered in San Francisco, California, and funded by Adobe Systems (NASDAQ:ADBE), Altos Ventures and Sigma Partners. For more information, please visit www.demandbase.com.
