Big Names and Proven Targeting Technology Drive Revenue Growth For the Largest B2B Audience Targeting and Ad Network
San Francisco, CA — Bizo, the leading online B2B audience targeting platform and advertising network, announced today a revenue increase for the first three quarters of 2009, providing a financial proof point of the growth and demand for online ad targeting for B2B advertisers. During this period, Bizo added over 50 new B2B advertiser clients and more than 300 publisher sites, while maintaining a 150% revenue renewal rate among its advertisers.
Bizo, which launched its service in 2008, saw quarter over quarter revenue grow more than 250% from Q1 2009 to the third quarter of the year, and the company is on track to close the year with sequential 100% revenue growth from Q3 to Q4.
“These numbers are an extension of the success we’re able to deliver for our advertisers and publishers. With Bizo, our customers can reach the exact audiences they want, and get better results for their spend,” said Russell Glass, Bizo CEO. “At the same time, we’re delivering much better value for our publisher partners, and helping them diversify their digital revenues away from the standard low-paying text ads.”
Advertisers including UPS, Sprint, Capital One, Superpages and Hoover’s have tapped the Bizo network to reach targeted subsets of specific industries resulting in campaigns with superior results.
“Hoover’s is a valuable tool for sales and marketing audiences, and Bizo allows us to efficiently reach specific target audiences to describe the value we can deliver,” said Rocky Brown, marketing manager for Hoover’s. “We have been working with Bizo for a few months now and are excited that we’ve found a new channel that is showing increased ROI above and beyond our past efforts.”
To deliver high quality audiences and impressions, Bizo works with a growing number of the top B2B publishers include Access Intel, Vance Publishing, Lebhar-Friedman, MerchantCircle, McGraw Hill, Nielsen Business Media, Spoke and others. Bizo helps its publisher partners earn better rates for their audience on-site, and create brand new revenue streams for their audiences off-site.
“Bizo gives us more than 100% better value for our impressions than any other ad network while delivering additional revenues from anonymously targeting our audience after they’ve left Spoke,” said Frank Vaculin, the CEO of business information publisher Spoke, “that’s real money that goes right to our bottom line.”
Bizo also recently launched its Premier Reseller Partnership program, and announced interCLICK as the first ad network to be accepted into the program. The Premier status gives partners access to better pricing, more visibility, sales training and other benefits that help them deliver more value using Bizo business data.
Bizo offers a distinct value to each of the following groups:
• For a B2B marketer, Bizo enables the targeting of specific business audiences on publisher sites across the web to easily and affordably reach highly qualified audiences.
• For a publisher, Bizo creates new revenue opportunities and more efficient monetization of online audiences.
• For business audiences, Bizo decreases the volume of irrelevant advertising across the web. Bizo only uses anonymous information, ensuring complete user privacy.
About Bizo
Bizo, Inc. is the world’s first targeted B2B audience targeting platform and advertising network, and currently reaches more than 45 million targeted business people across thousands of sites on the web. Bizo has created a new approach to online B2B marketing with precise ad targeting that’s based on a prospect’s bizographics – industry, functional area, seniority, size of company, education, gender, location and more. This unique understanding of a person’s bizographics allows Bizo to anonymously deliver powerful ad targeting based on these attributes and behaviors. Bizo is privately held and based in San Francisco, CA.
