Unwired Network Providing Nationwide Advertising Footprint at a Fraction of the Cost for Cable TV;
ATN Enables Customized National, Regional and Local Buys with Increased Flexibility and ROI—Up to 80% of the Traditional Cost
NEW YORK – Bellatrix Media unveiled its American Target Network™ (ATN), a proprietary unwired network that provides advertisers access to the nation’s 48 most watched Cable TV networks for up to half the cost they would ordinarily spend.
American Target Network reaches more than 55 million viewers and has been specially developed for brand, retail and direct response advertisers to deliver unprecedented targeted cost-per-thousands (CPMs) and media ROI. Unlike traditional network delivery and subscriber bases, ATN media plans can be customized on a regional basis, which means messaging can be tailored to a specific geographical region, based on local buying habits and specific retail availability. Buys can be made through ATN on a national, regional or local basis.
“We have created and designed American Target Network for the advertiser’s flexibility and profitability,“ said Rick Pike, Senior Vice President of Bellatrix Media. “In this climate, advertisers need a way to reach their market through the top networks, but at an affordable cost and in ways that truly motivate a local TV viewer. Not only do we provide the means to reach this market, but we do it without sacrificing standard post-buy analysis, tracking and optimization.”
ATN advertisers work closely with ATN personnel to create a buy that hits their target demographic in the specific high volume markets with a message that drives sales and leads—as well as brand awareness and influence. Among the networks that are available under the ATN banner are: CNN, Lifetime, ESPN, Fox, TNT, USA Network, Discovery, E!, MTV, BET, Food Network, HGTV, MSNBC, Fox Sports and 34 more.
The campaigns are analyzed and optimized with the company’s pioneering proprietary tracking and optimization systems to determine maximum media performance and ROI.
Bellatrix Media was founded to aggregate unwired media networks over multiple platforms. American Target Network has been structured to replicate national cable TV network buys at a fraction of the cost of traditional media buying methods.
Already signed up for American Target Network are advertisers Video Professor, Corinthian Colleges, Biotabs Nutraceutical’s brands ExtenZe and Alteril, and the Law Offices of Roni Deutch.
“Advertisers can buy better, more effectively and more creatively with ATN,” says Pike. “We have created the ultimate vehicle for today’s TV advertising market.”
The American Target Network and Bellatrix Media are headquartered in New York City with offices in Los Angeles, CA.
For more information go to www.americantargetnetwork.com or call (646) 794-4345.
