Retail Toolkit Delivers Advanced Advertising Capabilities for Advertisers to Tap Consumers during Holiday Season 2009
SAN MATEO, Calif. – Tumri, the leading provider of dynamic and intelligent display advertising solutions, announced the Retail Toolkit, an aggregated set of tools and features for the Tumri AdPod to help brands and retailers plan, execute and jumpstart their holiday promotions. Retailers and agencies can create more effective campaigns this holiday season with dynamic display advertising solutions from Tumri, including:
• Rich branding and awareness capabilities, including in-AdPod videos and high definition imagery;
• Advanced interactive experiences, such as in-AdPod store locators, profile selectors, gift recommendations, and product search;
• In-AdPod storefronts that feature targeted product merchandising with built-in browsing and shopping capabilities;
• High velocity messaging and creative changes to enable multiple, timely sales targeted to specific geographic, audience and time clusters; and
• E-circulars to promote coupons, sales and products in conjunction with offline executions and localized store promotions.
“For over the last year, we have worked with Agency.com and Tumri to develop a series of sport-focused seasonal campaigns. We leveraged Tumri’s dynamic creative platform to create the right combination of imagery, text, promotion, athlete, and Nike products for each of our target audiences,” said Jeff Veldhuizen, global brand integration manager, Nike. “Our target audience profiles were determined by a variety of inputs, including visit patterns on NikeStore.com to help improve ad relevancy. In the end, Tumri’s platform dynamically built hundreds of customized NikeStore ad units, and successfully helped us to achieve higher ROIs than any other paid marketing channel.”
To date, Tumri has delivered unmatched holiday and seasonal campaign results for some of the world’s most recognized brands who turn to Tumri’s dynamic display ad platform for broad awareness campaigns and advanced marketing executions. In fact, Tumri’s executions with Hewlett-Packard, Sears and Lenovo garnered industry acclaim, winning awards of excellence from The American Business Awards, Interactive Advertising Competition, and Summit International Awards. Tumri’s Retail Toolkit offering aims to help brands and agencies further combat the economic downturn by providing enhanced display advertising feature-sets that produce more positive results with holiday shopping audiences.
Tumri’s Retail Toolkit provides the solution brands and agencies are looking for to build more effective and valuable holiday campaigns. The results of earlier than usual seasonal executions this year will help brands to analyze the impact and success of display ad campaigns, in advance, to better prepare for the traditional start to the holiday season later this fall.
“Tumri is committed to collaborating with brands, agencies and publishers to ensure more effective display ad campaigns this holiday season,” said Calvin Lui, president & CEO, Tumri. “Now more than ever, retailers can use an ‘Ace in the Hole’ to help bolster sales and increase customer engagement. Our Retail Toolkit provides new interactive features and more customized targeting capabilities that go far beyond previous display ad capabilities. We are excited to be leading this transformation and look forward to seeing our Toolkit features translate to higher online and offline sales for our clients.”
Tumri’s unique platform and dynamic, intelligent display advertising solution, the AdPod, offers global brands the opportunity to increase awareness and expedite consumer purchases, or both – while delivering high ROI’s generally reserved for high intent ad campaigns like search. The AdPod marries advanced targeting capabilities with a dynamic, interactive presentation layer, enabling advertisers to craft highly targeted marketing messages to consumers on-the-fly. The Tumri platform seamlessly deconstructs ad creatives into core sub-components (i.e. brand logo, background image, product image, offer/price, call to action, attention grabber, etc.), then allows advertisers to adjust each sub-component by targeting or performance parameters.
About Tumri
Tumri is the leading provider of dynamic display advertising solutions. Based in San Mateo, CA, Tumri has developed an innovative advertising platform that creates a highly dynamic and interactive advertising experience. The Tumri solution – the AdPod – enables advertisers to craft highly targeted marketing messages to consumers on-the-fly. The Tumri platform seamlessly deconstructs ad creatives into core sub-components, then enables advertisers to adjust each sub-component by targeting parameters or optimize by performance metrics. As a result, the Tumri platform delivers highly relevant advertising messages to consumers while lowering creative production costs and timelines. Additionally, Tumri’s patent-pending platform optimizes performance at a sub-ad component level and delivers unparalleled consumer insights through its proprietary reporting. Tumri was named a 2009 American Business Awards winner, an AlwaysOn 2009 OnMedia 100 winner, a winner of two Internet Advertising Competition awards, and a “One to Watch” company for Dealmaker Media’s 2007 Momentum Growth Conference. Tumri has also been featured in The New York Times, The San Francisco Chronicle, BusinessWeek and several other publications. Tumri is funded by Accel Partners, Shasta Ventures, Tenaya Capital and Time Warner. To learn more about Tumri visit www.tumri.com.
