NEW YORK – Reportlinker.com announces that a new market research report is available in its catalogue, US Advertising Spending: The New Reality.
Countries covered: United States
The Internet’s share of total media ad spending is rising by at least 1 percentage point every year—for two reasons: Marketers are spending more on Internet ads, and less on ads in traditional media.
The US Ad Spending report analyzes the shifts in the media landscape due to changing usage patterns, economics and technology.
The media spending shifts predate the recession, but the current economy reinforces the new advertising models and makes them more permanent.
Digital marketing offers compelling benefits, especially for cash-conscious companies. Marketers can more readily measure the results of Internet advertising than with most traditional media. This produces more-efficient advertising and higher ROI, which in turn pushes traditional media to compete with lower pricing.
eMarketer projects that the online share of ad dollars will continue to grow, rising from nearly 10% this year to slightly more than 15% in 2013.
Key questions the “US Advertising Spending” report answers:
What trends will help online ad spending grow, even in this economy?
Where is there spending slippage among online advertising formats?
Why is video ad spending rising so rapidly?
Why is total media ad spending growth worse than ever?
What media will do better in the recession than others?
And many others…
Executive Summary
US Online Advertising Spending as a Percent of Total Media Advertising Spending, 2007-2013
Key Questions
The eMarketer View
Key eMarketer Numbers-US Advertising Spending
Total Online Ad Spending
US Online Advertising Spending, 2007-2013 (billions)
US Online Advertising Spending Growth, 2007-2013 (% change)
US Online Advertising Spending as a Percent of Total Media Advertising Spending, 2007-2013
Comparative Estimates: Total Online
Comparative Estimates: US Online Advertising Spending Growth, 2008-2013 (% change)
Comparative Estimates: US Online Advertising Spending, 2008-2013 (billions)
Comparative Estimates: US Online Advertising Spending as a Percent of Total Media Advertising Spending, 2008-2013
Portal Revenues
US Online Advertising Revenues* at Top Four Portals as a Percent of Total Online Advertising Spending, 2005-2010
US Online Advertising Revenues* at Top Four Portals, 2005-2010 (millions)
US Online Advertising Revenue* Growth at Top Four Portals, 2005-2010 (% change)
US Online Advertising Revenues* at Top Four Portals as a Percent of US Total Media Advertising Spending, 2005-2010
Online Ad Spending by Format
US Online Advertising Spending Growth, by Format, 2008-2013 (% change)
US Online Advertising Spending Share, by Format, 2008-2013 (% of total and billions)
US Online Advertising Spending, by Format, 2008-2013 (millions)
US Online Advertising Spending’s Annual Increases/Decreases, by Format, 2008-2013 (millions)
Comparative Estimates: Online Formats
Comparative Estimates: US Search Advertising Spending, 2008-2013 (billions)
Comparative Estimates: US Search Advertising Spending Growth, 2008-2013 (% change)
Comparative Estimates: US Search Advertising Spending as a Percent of Total Online Advertising Spending, 2008-2013
Comparative Estimates: US Online Display Advertising Spending, 2008-2013 (billions)
Comparative Estimates: US Online Display Advertising Spending Growth, 2008-2013 (% change)
Comparative Estimates: US Online Display Advertising Spending as a Percent of Total Online Advertising Spending, 2008-2013
Comparative Estimates: US Online Video Advertising Spending, 2008-2013 (millions)
Comparative Estimates: US Online Video Advertising Spending Growth, 2008-2013 (% change)
Comparative Estimates: US Online Video Advertising Spending as a Percent of Total Online Advertising Spending, 2008-2013
Total Media Ad Spending
US Total Media Advertising Spending Growth, 2007-2013 (% change)
US Total Media Advertising Spending, 2007-2013 (billions)
Comparative Estimates: Total Media
Comparative Estimates: US Total Media Advertising Spending Growth, 2008-2013 (% change)
Comparative Estimates: US Total Media Advertising Spending, 2008-2013 (billions)
Comparative Estimates: By Media
Comparative Estimates: US TV* Advertising Spending, 2007-2010 (billions and % change)
Comparative Estimates: US Radio Advertising Spending, 2007-2010 (billions and % change)
Comparative Estimates: US Newspaper Advertising Spending, 2007-2010 (billions and % change)
Comparative Estimates: US Magazine Advertising Spending, 2007-2010 (billions and % change)
Comparative Estimates: US Yellow Pages Advertising Spending, 2007-2010 (billions and % change)
Conclusions
Endnotes
102195 | 102197 | 102202 | 102203 | 102206 | 102208
US Online Advertising Spending, 2007-2013 (billions)
US Online Advertising Spending Growth, 2007-2013 (% change)
US Online Advertising Spending, by Format, 2008-2013 (millions)
US Online Advertising Spending’s Annual Increases/Decreases, by Format, 2008-2013 (millions)
US Online Advertising Spending Growth, by Format, 2008-2013 (% change)
US Online Advertising Spending Share, by Format, 2008-2013 (% of total and billions)
102209 | 102210
US Total Media Advertising Spending, 2007-2013 (billions)
US Total Media Advertising Spending Growth, 2007-2013 (% change)
102213 | 102316
US Online Advertising Spending as a Percent of Total Media Advertising Spending, 2007-2013
Key eMarketer Numbers-US Advertising Spending
102223 | 102224
US Online Advertising Revenues* at Top Four Portals, 2005-2010 (millions)
US Online Advertising Revenue* Growth at Top Four Portals, 2005-2010 (% change)
102226
US Online Advertising Revenues* at Top Four Portals as a Percent of Total Online Advertising Spending, 2005-2010
102228
US Online Advertising Revenues* at Top Four Portals as a Percent of US Total Media Advertising Spending, 2005-2010
102320 | 102321
Comparative Estimates: US Online Advertising Spending, 2008-2013 (billions)
Comparative Estimates: US Online Advertising Spending Growth, 2008-2013 (% change)
102323
Comparative Estimates: US Online Advertising Spending as a Percent of Total Media Advertising Spending, 2008-2013
102327
Comparative Estimates: US Total Media Advertising Spending, 2008-2013 (billions)
102328
Comparative Estimates: US Total Media Advertising Spending Growth, 2008-2013 (% change)
102329 | 102336
Comparative Estimates: US Search Advertising Spending, 2008-2013 (billions)
Comparative Estimates: US Search Advertising Spending Growth, 2008-2013 (% change)
102342
Comparative Estimates: US Search Advertising Spending as a Percent of Total Online Advertising Spending, 2008-2013
102343 | 102344
Comparative Estimates: US Online Display Advertising Spending, 2008-2013 (billions)
Comparative Estimates: US Online Display Advertising Spending Growth, 2008-2013 (% change)
102345
Comparative Estimates: US Online Display Advertising Spending as a Percent of Total Online Advertising Spending, 2008-2013
102347 | 102350
Comparative Estimates: US Online Video Advertising Spending, 2008-2013 (millions)
Comparative Estimates: US Online Video Advertising Spending Growth, 2008-2013 (% change)
102352
Comparative Estimates: US Online Video Advertising Spending as a Percent of Total Online Advertising Spending, 2008-2013
102353
Comparative Estimates: US TV* Advertising Spending, 2007-2010 (billions and % change)
102354
Comparative Estimates: US Radio Advertising Spending, 2007-2010 (billions and % change)
102356
Comparative Estimates: US Newspaper Advertising Spending, 2007-2010 (billions and % change)
102359
Comparative Estimates: US Magazine Advertising Spending, 2007-2010 (billions and % change)
102361
Comparative Estimates: US Yellow Pages Advertising Spending, 2007-2010 (billions and % change)
Related Information and Links
Related Links
Contact
Report Contributors
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US Advertising Spending: The New Reality
http://www.reportlinker.com/p0128117/US-Advertising-Spending-The-New-Reality.html
