DUBLIN – Research and Markets has announced the addition of eMarketer’s new report “US Advertising Spending: The New Reality” to their offering.
The Internet’s share of total media ad spending is rising by at least 1 percentage point every year—for two reasons: Marketers are spending more on Internet ads, and less on ads in traditional media.
The US Ad Spending report analyzes the shifts in the media landscape due to changing usage patterns, economics and technology.
The media spending shifts predate the recession, but the current economy reinforces the new advertising models and makes them more permanent.
Digital marketing offers compelling benefits, especially for cash-conscious companies. Marketers can more readily measure the results of Internet advertising than with most traditional media. This produces more-efficient advertising and higher ROI, which in turn pushes traditional media to compete with lower pricing.
eMarketer projects that the online share of ad dollars will continue to grow, rising from nearly 10% this year to slightly more than 15% in 2013.
Key questions the “US Advertising Spending” report answers:
What trends will help online ad spending grow, even in this economy?
Where is there spending slippage among online advertising formats?
Why is video ad spending rising so rapidly?
Why is total media ad spending growth worse than ever?
What media will do better in the recession than others?
And many others
Key Topics Covered:
EXECUTIVE SUMMARY
US Online Advertising Spending as a Percent of Total Media Advertising Spending, 2007-2013
KEY QUESTIONS
TOTAL ONLINE AD SPENDING
US Online Advertising Spending, 2007-2013 (billions)
US Online Advertising Spending Growth, 2007-2013 (% change)
US Online Advertising Spending as a Percent of Total Media Advertising Spending, 2007-2013
COMPARATIVE ESTIMATES: TOTAL ONLINE
Comparative Estimates: US Online Advertising Spending Growth, 2008-2013 (% change)
Comparative Estimates: US Online Advertising Spending, 2008-2013 (billions)
Comparative Estimates: US Online Advertising Spending as a Percent of Total Media
Advertising Spending, 2008-2013
PORTAL REVENUES
US Online Advertising Revenues at Top Four Portals as a Percent of Total Online Advertising Spending, 2005-2010
US Online Advertising Revenues at Top Four Portals, 2005-2010 (millions)
US Online Advertising Revenue Growth at Top Four Portals, 2005-2010 (% change)
US Online Advertising Revenues at Top Four Portals as a Percent of US Total Media Advertising Spending, 2005-2010
ONLINE AD SPENDING BY FORMAT
US Online Advertising Spending Growth, by Format, 2008-2013 (% change)
US Online Advertising Spending Share, by Format, 2008-2013 (% of total and billions)
US Online Advertising Spending, by Format, 2008-2013 (millions)
US Online Advertising Spending’s Annual Increases/Decreases, by Format, 2008-2013 (millions)
COMPARATIVE ESTIMATES: ONLINE FORMATS
Comparative Estimates: US Search Advertising Spending, 2008-2013 (billions)
Comparative Estimates: US Search Advertising Spending Growth, 2008-2013 (% change)
Comparative Estimates: US Search Advertising Spending as a Percent of Total Online Advertising Spending, 2008-2013
Comparative Estimates: US Online Display Advertising Spending, 2008-2013 (billions)
Comparative Estimates: US Online Display Advertising Spending Growth, 2008-2013 (% change)
Comparative Estimates: US Online Display Advertising Spending as a Percent of Total Online Advertising Spending, 2008-2013
Comparative Estimates: US Online Video Advertising Spending, 2008-2013 (millions)
Comparative Estimates: US Online Video Advertising Spending Growth, 2008-2013 (% change)
Comparative Estimates: US Online Video Advertising Spending as a Percent of Total Online Advertising Spending, 2008-2013
TOTAL MEDIA AD SPENDING
US Total Media Advertising Spending Growth, 2007-2013 (% change)
US Total Media Advertising Spending, 2007-2013 (billions)
COMPARATIVE ESTIMATES: TOTAL MEDIA
Comparative Estimates: US Total Media Advertising Spending Growth, 2008-2013 (% change)
Comparative Estimates: US Total Media Advertising Spending, 2008-2013 (billions)
COMPARATIVE ESTIMATES: BY MEDIA
Comparative Estimates: US TV Advertising Spending, 2007-2010 (billions and % change)
Comparative Estimates: US Radio Advertising Spending, 2007-2010 (billions and % change)
Comparative Estimates: US Newspaper Advertising Spending, 2007-2010 (billions and % change)
Comparative Estimates: US Magazine Advertising Spending, 2007-2010 (billions and % change)
Comparative Estimates: US Yellow Pages Advertising Spending, 2007-2010 (billions and % change)
For more information visit http://www.researchandmarkets.com/research/e913c5/us_advertising_spe
