MONTREAL & SEATTLE – Yellow Pages Group (TSX:YLO.UN), Canada’s leading local advertising company, and Marchex, Inc. (NASDAQ: MCHX), a leading local search and performance advertising company, announced a partnership to provide simple, local online performance-based advertising products and services to Canada’s small and medium-sized business (SMB) customers.
Under this agreement, Yellow Pages Group (YPG) will use the award-winning Marchex Connect product suite to power its performance-based advertising services. These new services include search- and call-based marketing and analytics, and are designed to drive new customers for Canadian businesses with a focus on measurable performance. The services will be in market on a national basis in January 2010.
“YPG makes it simple for SMB advertisers to find new business. We already provide merchants and businesses of all types with leads from multiple sources across the Internet, mobile and print media. The new paid search product is a full service offering designed to be simple, effective and hassle-free for advertisers,” said Stephane Marceau, Chief Marketing Officer, Yellow Pages Group. “The services will allow our advertisers to find new business through search engines such as Bing (MSN), Yahoo!, Google and other top tier online properties. Marchex is a natural partner for us given their experience in the U.S. with leading publishers serving small and medium-size businesses.”
“YPG is the trusted source for Canadian businesses when it comes to local advertising,” said Russell C. Horowitz, Marchex Chairman and CEO. “This strategic partnership reinforces Marchex Connect as the platform of choice for companies who want to offer performance advertising products to their SMB end customers. We look forward to helping YPG further extend their leadership position in the Canadian local advertising market and believe this is the first of many exciting opportunities our two companies will work on together.”
About Yellow Pages Group
Yellow Pages Group is Canada’s leading local commercial search provider. Each year, it publishes more than 340 Yellow Pages™ and residential directories. YPG also owns and operates Canada’s most visited online directories – YellowPages.ca™ and Canada411.ca™ along with CanadaPlus.ca™, a network of seven local city sites. YellowPages.ca™ can be accessed on mobile devices as well as at mobile.yp.ca and through mobile applications on BlackBerry®, Apple iPhone™ and Google™’s Android™. Yellow Pages Group is indirectly held by Yellow Pages Income Fund (TSX: YLO.UN). For more information, visit www.ypg.com or for recent news on the Company, follow http://twitter.com/yellowpages_ca.
About Marchex
Marchex, Inc. (www.marchex.com) is a leading local search and performance advertising company. Marchex’s innovative advertising platform delivers search- and call-based marketing products and services for local and national advertisers. Marchex’s local search network, one of the largest online, helps consumers make better, more informed local decisions through its content-rich Web sites that reach tens of millions of unique visitors each month.
