AdRoll’s retargeting product, RoundTrip, levels the playing field for emerging brands with a self-service advertising tool to recapture lost sales.
San Francisco, Calif. – With results rivaling paid search, retargeting has proven itself as an essential technique for big-budget advertisers. Adroll has now eliminated the technological and cost barriers that made it inaccessible to smaller brands, giving anyone the ability to launch a cross-platform retargeting campaign in under five minutes. Adroll’s RoundTrip (www.adroll.com/roundtrip) is the first retargeting tool specifically designed for small and medium sized brands, enabling them to market to and bring back prospective customers who leave a site without converting. With easy setup and no minimum budget, RoundTrip is a cost-effective way to increase visibility and generate sales.
Many small businesses spend significant time and money getting new customers to their site through various means, such as Google AdWords. With 98% of visitors not converting on their first visit, RoundTrip maximizes the value of each visitor by delivering targeted messages to bring them back from other sites and close the sale. “RoundTrip allows advertisers to continue a conversation with customers after they’ve exited their site,” said Aaron Bell, CEO of AdRoll. “Retargeting has performance results comparable to or better than search. With no minimum spend, we’ve opened the door for all advertisers to access this sophisticated technology, and simultaneously increase sales and brand awareness.”
Customers are already seeing impressive results with RoundTrip. “Retargeting is imperative for anyone spending time and money getting people to their site,” said Michael Natenshon, Founder of Marine Layer, a men’s clothing brand. “Our products are a considered purchase, not an impulse buy. AdRoll keeps us visible and ensures that we have the most opportunities to convert them into customers when they’re ready to buy.”
As part of the RoundTrip launch, AdRoll is offering a free two-week retargeting trial to the first two hundred advertisers to sign up.
AdRoll launched in 2006 to create simple advertising solutions for reaching niche and enthusiast audiences. These include AdRoll’s publisher-rating system that makes sense of ad inventory on tens of thousands of sites, and communication tools that allow advertisers to promote beyond the banner directly to publishers. RoundTrip is a continuation of AdRoll’s mission to enable advertising on any budget while generating conversions and brand recognition.