Advertisers Can Place Orders Online Directly At Any Time, From Anywhere
WOODLAND HILLS, Calif. – FatTail, the leader in online ad optimization software, announced the introduction of PageGage DirectTM, the world’s first self-serve display ad selling system for online publishers and their advertisers. PageGage Direct enables advertisers to book orders for a full range of display ad formats, including banners, rich media, video and mobile ads, quickly and easily by accessing a simple online order form on publishers’ websites. The new service provides online publishers with an easy, automated way to sell to new advertisers, and allows them to offer convenient, self-serve access for order management to their existing customers. With PageGage Direct, online publishers can open a new direct sales channel, increase CPMs and revenue, and service customers more efficiently.
“Within days of activating PageGage Direct on their websites, our initial customers had acquired several new advertisers and sold thousands of dollars of display ad inventory, without any human intervention,” said Steve Pelletier, CEO of FatTail. “Publishers’ existing advertising customers now also get the added convenience of being able to view available inventory and place and manage orders online.”
The PageGage Direct service works with a browser, from anywhere, at any time. Advertisers simply walk through a step-by-step process that provides them with access to a publisher’s available online inventory. Then, PageGage Direct allows them to create their own targeted ad choices, based on context, age, gender and geography, place orders and execute repeat buys.
For online publishers, PageGage Direct creates a highly accurate forecast of online advertising inventory, and provides a management console for easily configuring and managing media inventory and pricing. The management console includes a toolset that allows publishers to communicate inventory and pricing information based upon their trust with the advertiser. PageGage Direct works seamlessly with PageGage AutoBuildTM, FatTail’s sales optimization software for a publisher’s direct salesforce. The service automates easy transactions, which enables sales teams to focus on customers who require extensive customization.
“We’ve made it so easy for advertisers to place orders online – all they have to do is answer a few simple questions and the software takes the order for them,” Pelletier continued. “With PageGage Direct, online publishers can expand their base of smaller advertisers automatically, sell more premium guaranteed inventory, and keep direct sales teams focused on the largest and highest value customers.”
PageGage Direct is available immediately. For more information, visit www.FatTail.com.
About FatTail
FatTail, www.FatTail.com, makes it easy for online publishers to price, plan and sell premium guaranteed inventory. With FatTail’s sales optimization software, publishers can lower their transaction costs while generating more revenue by automating proposal building, inventory management, pricing, contracting and delivery processes. FatTail helps publishers process more transactions faster to get from quote to cash quicker. Founded in 2001, the company’s AdBook and PageGage online sales and operations optimization software are used by more than 500 of the world’s leading websites. FatTail investors include Fuse Capital, Ted Meisel and others.
