Kyte Further Expands Reach of Its Online, Mobile and Social Video Platform Across Four Mobile Platforms
SAN FRANCISCO – Kyte, the online, mobile and social video platform for live and on-demand content, announced that media companies and brands will now be able to tap the Kyte Platform to reach audiences with video initiatives across four major mobile platforms: iPhone, BlackBerry, Android and Nokia. After launching application frameworks for the iPhone and BlackBerry earlier in the year, Kyte will now broaden this support to include Android and Nokia. Kyte’s latest mobile application frameworks are extensions of its core platform, a broadly adopted end-to-end solution for the production, distribution and monetization of online and mobile video.
“There is no doubt that consumption of online and mobile video is on the rise, both in terms of unique views and time spent watching,” said Daniel Graf, CEO, Kyte. “Our support for Android, Nokia, iPhone and BlackBerry reflects our ongoing commitment to giving brands, organizations and media & entertainment companies the ability to seamlessly deliver interactive social video experiences that reach and engage online and mobile audiences wherever they are.”
Available beginning in the first quarter of 2010, Kyte’s Android and Nokia application frameworks deliver online Kyte channels as fully native Android and Nokia applications, enabling companies to cost-effectively converge their online and mobile audiences into a single community. Core interactive Kyte features such as real-time chat, comments and ratings, the ability to share content, and real-time viewer count are presented in a dynamic interface. The applications also include activity notifications to indicate new content and chat messages and come equipped with mobile-specific modules that can be dynamically configured, including:
Twitter – brands can deliver Twitter feeds, enabling audiences to view Tweets in real-time
Events – location-aware module allows fans to view nearby event listings, tour dates, venues, etc.
RSS – blogs, news feeds and other alerts can be delivered via RSS
Downloads – songs, videos and other digital goods such as tickets and merchandise can be made available for mobile commerce
Mobile Web – dynamic, web-based content can be accessed through the applications
Custom Modules – brands can further expand the possibilities by integrating custom-developed native Android and Nokia modules
Monetization – companies can monetize applications by running mobile advertising campaigns
Kyte already supports integrated online, mobile and social video initiatives for hundreds of business and organizations. Kyte has also long supported mobile web, allowing companies to deliver the full Kyte experience to any mobile device. Organizations interested in powering their online, mobile and social video initiatives with Kyte can visit www.kyte.com.
Kyte is the online, mobile and social video platform. The Kyte Platform combines the real-time, interactive and community building capabilities of the social Web with the analytics, control, and monetization features of a professional video platform, enabling companies to engage audiences, build community, and monetize.
Kyte powers online and mobile video for premier media companies, enterprises and organizations. The company is headquartered in San Francisco, California, with offices in New York, London, Hamburg and Zurich. Investors include Draper Fisher Jurvetson, Telefónica, Nokia Growth Partners, Steamboat Ventures, TeliaSonera, DoCoMo Capital, Holtzbrinck Ventures, Swisscom and others. Visit Kyte online at www.kyte.com.