Custom Digital Streaming Audience Survey Reveals 25-54 Audience Concentration across 14 Formats; Opt-in Rate a Stunning 47.9%
Surprise! CHR is Really a 25-54 Demo Online!
NEW YORK – Clear Channel Radio announced that an exclusive study of listener demographics of the company’s digital streaming stations shows a dramatic increase in the concentration of advertisers’ most coveted demographic: Adults 25-54. The opt-in study, conducted by Ando Media earlier this year, had an incredibly high 47.9% opt-in rate. Formats seeing a more than 20-point gain include Urban Adult Contemporary, Classic Hits, Adult Contemporary, Country, Urban Contemporary, News/Talk and Oldies.
“The big news here is that our digital listening audience is highly concentrated with 25-54 year olds”
| Percentage of Adults 25-54 | AM/FM (Arbitron) |
Digital Streaming (Ando) |
Gain | |||
| R&B – Urban Adult Contemporary | 61.9% | 86.2% | 24.3 points | |||
| Hot AC | 66.4 | 85.9 | 19.5 | |||
| Classic Rock | 71.8 | 84.3 | 12.5 | |||
| Sports | 65 | 83.5 | 18.5 | |||
| Classic Hits | 56.2 | 82.5 | 26.3 | |||
| Alternative | 62.8 | 78.5 | 15.7 | |||
| Adult Contemporary | 56.7 | 77.3 | 20.6 | |||
| Country | 51.3 | 76.4 | 25.1 | |||
| Urban Contemporary | 51.9 | 72.6 | 20.9 | |||
| Talk / Personality | 51.7 | 71.3 | 19.6 | |||
| News/Talk | 40.2 | 71 | 30.8 | |||
| Oldies | 43.1 | 66.1 | 23 | |||
| Pop Contemporary Hit Radio | 52.1 | 64.3 | 12.2 | |||
| Rhythmic Contemporary Hit Radio | 46.3 | 61.8 | 15.5 |
Sources: Arbitron “Radio Today: How America Listens to Radio 2009”; Ando Media
“The big news here is that our digital listening audience is highly concentrated with 25-54 year olds,” said Evan Harrison, executive vice president of Clear Channel Radio and president of the company’s digital unit. “We can now share with our ad partners the quality of our audience as well as the quantity in real-time, which adds up to 15% to our terrestrial broadcasts.”
“The survey data indicates that Clear Channel’s digital platform attracts a coveted demographic,” said Paul Krasinski, executive vice president and chief operating officer of Ando Media.
Ando Media surveyed listeners clicking the “Listen Live” button on Clear Channel Radio Web sites. No user saw the survey more than once.
About Clear Channel Radio
Clear Channel Radio is a leading radio company focused on serving local communities across the U.S. with more than 110 million listeners choosing Clear Channel Radio programming each week. The company’s content can be heard on AM/FM stations, HD digital radio channels, on the Internet, at iheartradio.com and on the iheartradio mobile application on iPods and smart phones, and used via navigation systems from TomTom, Garmin and others. The company’s operations include radio broadcasting, syndication and independent media representation. Clear Channel Radio is a division of Clear Channel Communications, Inc. (OTCBB:CCMO), a leading global media and entertainment company. More information on the company can be found at www.clearchannel.com.
