Industry Vets, Mike Loftus and David Ozer, to Join Management Team
MOUNTAIN VIEW, Calif. – iPOWOW!, a developer and service provider of market research tools for gathering viewer opinion through online video, is poised for expansion into the US Market and has established its US headquarters in Silicon Valley. As part of the expansion, CEO Gary Davis also announced the addition of two members to its management team. Mike Loftus and David Ozer join the team as chief operating officer and chief revenue officer, respectively. The additions will bring over 40 years of leadership experience to iPOWOW!’s management.
“Today’s media is growing more and more socially connected as customers demand transparency from brands. We’re going to help these companies give unprecedented access to their audience by making their online videos better tools for social engagement, as well as market research, providing real time results.”
“We are thrilled to be expanding into the US market with the establishment of our new headquarters,” said Davis. “The addition of Mike and David will allow us to continue the steady growth we’ve experienced over the last 18 months. Since its formation in Sydney, iPOWOW has tested its technology successfully with several high profile institutions in Australia. Based on this performance, we are optimistic that this success can be duplicated and expanded in the US market.”
Loftus agreed. “This company has a unique vision for online media so it was critical for us to respond to the opportunities of the US market. We’re working with clients here that are very excited about the communications channels our platform can open for them, channels for greater social interaction with their target audiences, leading to a better understanding and intelligence of those audiences.”
Ozer added, “Today’s media is growing more and more socially connected as customers demand transparency from brands. We’re going to help these companies give unprecedented access to their audience by making their online videos better tools for social engagement, as well as market research, providing real time results.”
Having held the positions of Chief Executive and Chairman of various public companies, Davis has extensive experience in the Internet space, VOIP, Telco and Media business development. His most recent company, TriBeca Ltd, was sold to the Washington Post Group. Davis has worked at the highest levels of broadcast media in Australia and the UK since the mid 1980s, most notably as CEO of Britain’s ITV Network, TVAM. He is also an accomplished writer, producer and director of television, film and music, earning the projects he worked on Logie Awards, Emmy Awards, and a Golden Globe Award.
Loftus has held multiple C-level positions with startups in his career, defining their core company strategies and developing product roadmaps. Most recently he was co-founder and CEO of Broadcaster Media, Inc., a mobile marketing firm. Prior to that, he was CEO of inFreeDA, a venture backed firm that was eventually sold to AT&T. Other senior management positions include vice president of marketing for NetFish Technologies, prior to its acquisition by IONA for $243 million, and vice president of product management with Connectix, prior to its acquisition by Microsoft.
Ozer brings over 25 years senior level experience in domestic and international television distribution, financing and production. He most recently served as CEO of Highroad Entertainment Group an integrated media company that raised $10 million in foreign equity and secured $50 million in financing for individual productions. Prior to that, he was executive vice president for Liberty Media’s Starz Media,(formerly IDT Entertainment) in which he handled day-to-day operations of worldwide sales and helped generate close to $100 million in revenue. Ozer was part of a management team that helped orchestrate the sale of IDT Entertainment to Liberty Media for $450 Million. Previous senior positions have included stints with media companies DIC Entertainment as senior vice president, and Sony’s Columbia Tri-Star Television as vice president of syndication and cable.
iPOWOW!’s technology platform enables brands to transform their online videos into a dynamic two-way communications and research tool, allowing viewers to give their opinions and feedback on the content in real time and via a online “voting” interface. Customers and constituents can engage with brands directly and voice their thoughts on the brand’s products and services in real-time. Easy distribution to a viewer’s social network creates a viral effect which brands can track through detailed analytics reports, providing valuable demographics and customer intelligence.
For more information please visit www.ipowow.com