AdJuggler Inc., The Digital Ad Management Software Pioneer, Names John Shomaker Chief Executive Officer

ALEXANDRIA – AdJuggler Inc., the industry leader in high performance, SaaS-based digital ad management systems, has named marketing and technology industry veteran John Shomaker as chief executive officer.  Mr. Shomaker joins AdJuggler from MarketBridge, a marketing strategy consultancy and program development firm, based in Washington, DC that serves chief marketing officers in global Fortune 500 enterprises.

“The first ten years at AdJuggler produced a highly-scalable, media technology platform and a strong base of quality publishing clients across the globe,” said David Moser, chairman of AdJuggler.  “We’re pleased to welcome John as our new CEO, as AdJuggler expands its business model to better serve large advertisers and agencies increasingly shifting spend to digital.”

“It’s very exciting for me to join AdJuggler, especially at a time when digital marketing is going through such significant innovation,” said John Shomaker.  “AdJuggler has a very solid foundation with display advertising, which we’ll continue to enhance with analytic and data assets to enable the world’s leading marketers and publishers to better target and monetize their customer relationships.”

At MarketBridge, Mr. Shomaker, 45, led the company’s global strategy practice, including its expansion into Europe and Asia Pacific, oversaw the launch and growth of the firm’s marketing analytics business unit, and participated on its executive committee and Board of Directors.  During his tenure, he also worked directly with senior marketers to create marketing strategies and measurable in-market programs that successfully drove product and market expansion, customer retention, and a more optimal mix of marketing investment across segments, media, and distribution channels.  His clients included senior executives from companies including IBM, Cisco, Hewlett Packard, SAP, Avaya, Marriott, Sungard, and BT.

Previous to MarketBridge, Mr. Shomaker co-managed Dome Capital, a venture capital fund focused on software-as-a-service (SaaS) businesses, and Arthur Andersen & Co., where he began his career in management consulting.  He earned a bachelor’s degree in finance from Washington University in St. Louis, and later a masters from the school’s Olin School of Business.

About AdJuggler
AdJuggler ( develops and manages a leading SaaS-based digital ad serving and management software platform.  AdJuggler’s solutions comprises unique technology services for advertisers, publishers, and networks, as well as APIs, custom development services, content hosting, and ad operations support to tailor the service to your business needs.  AdJuggler was founded in 1999 and boasts nearly 300 customers across all major global geographies.  The company is headquartered in Alexandria, VA and can be reached at 703-914-9700 or [email protected].