JuiceBoxJungle’s Mommy Blog Network Reaches as Many as 10 Million Online Users on Nearly Half of the Nielsen Power 50 Mom Blog Sites
SAN FRANCISCO – Betawave (OTCBB:BWAV), the online media network that delivers highly attentive audiences to brand marketers, announced JuiceBoxJungle has joined Betawave’s network as its newest publisher. JuiceBoxJungle is a new media network that uses highly-acclaimed original content running on a network of over 350 Mommy blogs to reach millions of Moms ages 25-44.
“The notion that people don’t want to deal with ads, but rather want to consume great content, is well understood”
Betawave’s overall portfolio of websites reaches more than 30 million unique users monthly. JuiceBoxJungle’s addition bolsters Betawave’s women-focused and social media offering – the Betawave Lifestyle channel – to reach over 15 million people monthly. This is a 90% month-over-month growth rate.
Entertainment Weekly dubbed JuiceBoxJungle’s humorous, hip original content as “Sex and the City…with kids!” The company offers an online advertising unit – the “JuiceBox” – which integrates high-production video content and social ads, such as polls, e-cards and Facebook feeds, with brand messaging and standard media. Betawave will be JuiceBox’s exclusive outside sales representative for their advertising which will be displayed across the 350-strong Mommy blogs that form the Jungle Ad Network.
“We’re impressed that JuiceBoxJungle’s original content has managed to capture the voice of today’s modern Mom in a humorously honest and engaging manner,” said Tabreez Verjee, President of Betawave. “The JuiceBox ad units are an immediate and natural way for brands to interact with Moms. Betawave’s experience in delivering high attention media will further enhance the JuiceBox offering. This partnership is a major step towards our goal of being the leading digital media company for brand advertisers looking to capture the attention and build relationships with Moms 25-54.”
“The notion that people don’t want to deal with ads, but rather want to consume great content, is well understood,” said Philippa Smith, CEO of JuiceBoxJungle. “With this in mind, our interactive media unit distributes fresh original content across an influential group of top bloggers and actively engages viewers in social actions that involve the brand. Betawave is the perfect partner for us, as they not only have a strong offering of mom focused publishers, but they are also the industry experts in creating and selling high engagement media like ours.”
JuiceBoxJungle’s network has the potential to reach 10 million online users and is comprised of top Mommy blogs including almost half the Nielsen Power 50 blogs.
About JuiceBoxJungle
A highly acclaimed content brand, JuiceBoxJungle (JBJ) has now created a new type of online advertising unit, the “JuiceBox”, which turns ads into engaging content. The JuiceBox widget seamlessly integrates high quality video content and social ads (such as polls, ecards, Facebook feeds and more) with brand messaging and standard media.
The JuiceBox widget is prominently displayed on over 350 of the top mom blogs, forming the Jungle Ad Network. JBJ’s network has the potential to reach 10 million online users, and is comprised of top mommy blogs across categories, including almost half the Nielsen Power 50 blogs. For even greater engagement, brands combine the messaging in the JuiceBox with sponsored blog posts, or “Blog Fodder” about their product, making JBJ’s marketing solution a market-first.
About Betawave Corporation:
Betawave Corporation (OTCBB:BWAV) is an online media network that delivers highly attentive audiences online. The company reaches over 30 million U.S. unique users in high quality editorial environments. Betawave’s publishers are leading mid-tail publishers that capture substantial time spent per user each month.* The Betawave network of sites ranks at or near the top in total audience reach and time spent across the relevant demographics in five key categories: Teens, Kids Entertainment, Games, Lifestyles and Parenting. (*Source: comScore, November 2009.) Betawave is headquartered in San Francisco with sales offices in New York, Los Angeles and Chicago.
