SAN FRANCISCO – ZEDO Inc., the largest privately held ad server in the US, announced that it has added European ad network Pictas Interactive to its ever-growing customer base worldwide.
ZEDO has been expanding its presence in the European market. Recent feature developments for Europe include new formats and built-in ad network optimization, behavioral targeting data and a self-service platform.
Oana Dereli, Managing Partner at Pictas Group, said, “The difference between Pictas Interactive and the other Eastern European ad networks is the fact that we deliver real targeted advertising, which benefits our clients. The future prospects look brighter. Several great formats that ZEDO offers have already been rolled out to the ad network. We are very happy that our clients now have access to the ZEDO platform to get informed in real time about the campaign status and make quick changes, if necessary.”
“ZEDO is excited by the demand in Europe,” said Amit Pai, Head of European Sales. “We plan to make ZEDO the largest privately held ad server in Europe. ZEDO has formed powerful strategic partnerships and continues to sign new customers on a weekly basis.”
About Pictas Interactive
Pictas Group recently launched Pictas Interactive, an online vertical ad network focusing on parents and children. One of the premier advertising networks in Romania, Pictas gathers websites with a common specific target: diverse informative articles, online contests, online shopping and entertaining activities for both parents and children. The Advertisers benefit from targeted advertising, low costs, and consultancy from Pictas online marketing specialists, while Publishers benefit financially by placing ads on their websites. (www.pictas-interactive.com)
About ZEDO
ZEDO, Inc., the largest privately held ad server in the US, has been offering a variety of products and services to websites, advertisers and networks for 10 years. ZEDO focuses on premium technology to increase ad performance and maximize revenue for publishers. This includes cutting edge behavioral targeting; ad network optimization; video ad serving; ad serving on iphones; a widely acclaimed easy-to-use UI; self-service advertising and new formats to meet advertisers’ needs for innovation.
ZEDO is headquartered in San Francisco and has four development centers in Russia and India. (www.zedo.com)
