Plus: Android version up and running on Google Nexus One; Android take rate topping that of either iPhone or BlackBerry!
NEW YORK – Clear Channel Radio announced it has completely sold out January 2010 display ad inventory for its popular digital music and radio app across both its Web and mobile platforms. Led by FOX and the CW, advertisers have bought all of the premium ad opportunities available this month.
“Clear Channel Radio is always able to deliver new elements for our digital campaigns. That, backed with their large distribution base, popular radio personalities, and music variety, creates the perfect solution for reaching our audiences,” said Laurel Bernard, SVP Marketing, Fox Broadcasting Company. “When we need to reach beyond our own platform to target our viewers, Clear Channel Radio continues to be an excellent choice.”
Fox’s sponsorship will run from Tuesday, January 19th until Wednesday January 20th to promote the premiere of “Human Target Part 1” on Sunday, January 17th at 8/7c and “Human Target” on Wednesday, January 20th at 9/8c.
The CW’s sponsorship of iheartradio started on Monday, January 4th and will run until Monday, January 18th to promote the premiere of “Life Unexpected” on Monday, January 18th at 9/8c.
“Not only is our mobile audience contributing meaningfully to our total listenership, but iheartradio has also proven to be an effective platform for our ad partners, allowing them to stay connected with our audiences wherever they are,” said Evan Harrison, executive vice president of Clear Channel Radio and president of the company’s digital group. “We continue to see aggressive adoption by forward-thinking advertisers like the CW and FOX.”
Separately, the company announced the take rate for its new Android app is already outpacing the early downloads on both the iPhone and BlackBerry, and that iheartradio is up and running on Google’s Nexus One.
iheartradio is a Top 100 iPhone app and a Top 20 BlackBerry app, with more than 4.5 million total unique downloads. The mobile version runs on the iPhone and iPod Touch, BlackBerry and smart phones with Android v1.5 or higher, including Motorola DROID, HTC Droid Eris, and Google’s new Nexus One.
With more than 4.5 million unique downloads, iheartradio is one of the hottest mobile apps available today. Users can stream broadcasts from 400 of America’s favorite radio stations, as well as exclusive digital-only channels like erockster, Pride, Christina Aguilera Radio, Eagles Radio, the White House Brief and dozens more. iheartradio also provides access to exclusive on-demand content like video performances, intimate conversations with today’s top artists, and the latest local traffic reports in select markets.
About Clear Channel Radio
Clear Channel Radio is a leading radio company focused on serving local communities across the U.S. with more than 110 million listeners choosing Clear Channel Radio programming each week. The company’s content can be heard on AM/FM stations, HD digital radio channels, on the Internet, at iheartradio.com and on the iheartradio mobile application on iPods and smart phones, and used via navigation systems from TomTom, Garmin and others. The company’s operations include radio broadcasting, syndication and independent media representation. Clear Channel Radio is a division of Clear Channel Communications, Inc. (OTCBB:CCMO), a leading global media and entertainment company. More information on the company can be found at www.clearchannel.com.
