Quercetin-Fueled FRS Powers Armstrong through Rigorous Training Schedule
FOSTER CITY, Calif. – Seven-time Tour de France winner Lance Armstrong and The FRS Company have joined forces to launch an exciting new advertising campaign that reveals his secret weapon – FRS® Healthy Energy®, fueled by Quercetin™. The campaign, which begins airing this week, aims to spread the word about the benefits of quercetin, a powerful antioxidant found naturally in apple skins, grapes, berries, and red wine. Quercetin has been shown in clinical studies to deliver sustained energy, help promote improved fitness, and support overall health.
Key Facts:
The “Lance Armstrong Has a Secret” ad campaign focuses on Armstrong’s passion for training and gives viewers an up-close look at his training, while being engaging, humorous, and memorable.
The campaign was directed by Brian Beletic, an industry pioneer whose previous experience includes campaigns for Adidas, Dodge, Coca-Cola, Sprint and Reebok, as well as music videos for artists such as the Black Eyed Peas and Fat Boy Slim.
The 30-second ad and six 10-second spots begin airing this week on a variety of sports channels, including ESPN and ESPN2, in addition to general market schedules in San Francisco and San Diego. They will also air on VERSUS TV during its Tour Down Under coverage on January 17 – 24.
The TV launch was preceded by a two-week social media campaign with six 10-second teasers that appeared on YouTube, Twitter, Facebook and FRS.com.
Quotes:
“My daily off-season training schedule is intense–cycling, weight training, running and swimming. I need something that is going to give me maximum endurance to help me get through it all,” said Lance Armstrong, who serves on the FRS Board of Directors. “Sugar and caffeine just aren’t going to do it. I rely on FRS because it helps give me an edge, in a healthy way.”
About The FRS Company
The FRS Company produces and distributes its FRS Healthy Energy products in a variety of formulations — ready-to-drink cans, drink concentrates, soft chews, and powdered drink mixes — to suit customers’ needs. All FRS Healthy Energy products contain a patented mix containing the highest purity quercetin available (QU995™), green tea extract and essential vitamins. FRS single-serving cans and select additional products are currently available through GNC and Vitamin Shoppe stores nationwide, in a wide array of grocery, specialty and bike stores and online at Amazon.com and other online retailers. Customers can visit FRS.com to purchase online or to locate the nearest retailers. Ten cents of every case of FRS® cans sold goes to the Lance Armstrong Foundation. Similar payments are also made on cases sold of all other FRS product formats.
Follow FRS on Twitter @FRSHE or on Facebook.
