DUBLIN – Research and Markets has announced the addition of the “Australia – Digital Economy – Advertising, Statistics, Revenues, Forecasts” report to their offering.
Defying market expectations, expenditure on online advertisements in Australia grew 18.5% year-on-year. Unabated by the current poor economic environment sales increased to $1.8 billion at the end of the 2009 financial year according to figures from PricewaterhouseCoopers (PwC). More specifically Australia’s online search advertising market achieved a 30% growth rate during 2008-09, with both revenues per ad and the amount of search ads served continuing to rise.
Buoyed by the increased use of multimedia advertising on the back of improvements in broadband availability has seen advertisers continue to experiment with new formats. 2010 may see increased use of targeted advertising delivered over the internet as well as increased use of mobile internet advertising by firms which has been driven by advances in the capability of multimedia handsets, the increasing use of mobile data services and the fall in the associated costs to the user.
Key Topics Covered:
1. Synopsis
2. The online advertising market – moving into 2010
3. Mobile internet advertising
4. Generation Y is driving the online media push
5. Revenue statistics 5.1 Online advertising revenue statistics and forecasts
6. Online classified advertising 6.1 Online ad market to eke out growth despite GFC
7. Online search and directories market
8. Online video advertising market 8.1 Telstra records strong online and mobile advertising growth
9. Website usage Statistics
10. Market surveys 10.1 Digital Services survey – AIMIA 10.2 Frost & Sullivan survey 10.3 Children usage of Social Networking 10.4 Online entertainment and media activity 10.5 Ericsson / IDC – rapid growth for TV/video sector 10.6 ACMA survey on converged technologies 10.7 PwC Entertainment and Media Outlook report – to 2012 10.8 High-speed broadband equals high spend online advertising 10.9 IAB survey on online advertising expenditure – 2007 – 2009 10.9.1 Three months to March 2009 10.9.2 Three months to March 2008 10.10 Search advertising revenues
For more information visit http://www.researchandmarkets.com/research/8b6f6b/australia_digita
