Apollo Group, Cabela’s , Intel and Yahoo Honored for Excellence and Contributions to the Future of Digital Advertising
SAN DIEGO – Covario, the leader in search and display advertising software and services for Fortune 500 companies, announced the winners of this year’s SIGMA awards. The winners were announced at INFLECTIONPoint 2010, Covario’s annual customer conference that takes place each year in San Diego, California.
The SIGMA awards recognize advertisers, agencies and partners that have achieved unique business advantage through their use of digital marketing and the Covario interactive marketing analytics solutions.
This year’s award recipients are:
Apollo Group – Best Use of SEO Technology Award
Cabela’s – Best Use of SEO in Business Award
Intel – Best Strategic Use of Search Award
Yahoo! – Best Paid Search (PPC) Program Award
The SIGMA awards were introduced this year to highlight innovation and excellence in digital advertising, as well as to draw attention to the use of advanced analytics to drive performance, increase operational efficiencies, and ensure accountability across large-scale digital advertising programs.
Russ Mann, chief executive officer at Covario, presented the Sigma Awards. The awards were received by David Roth, Director of SEM at Yahoo!, Corey Carrillo, Intel Global Media – Worldwide Search and Online Promotions Manager, Shelley Wingard, Sr., Internet Marketing Manager at Cabela’s, and Steven Ganczaruk, SEM Marketing at Apollo Group.
“Our SIGMA awards recognize advertisers that are pushing the boundaries of innovation in interactive marketing that drive results, while leveraging Covario’s Marketing Action Platform,” explained Russ Mann, chief executive officer of Covario. “These advertisers experienced significant improvements in performance with their global digital advertising programs by using technology and analytics.”
About Covario, Inc.
Covario, Inc. is the leader in SEM and SEO software and services for the Fortune 500. The Covario portfolio provides global organizations with robust interactive and search marketing analytics solutions for paid search advertising, organic search engine optimization (SEO), and display advertising. Covario enables complex and distributed organizations to control brand integrity, ensure budget transparency and deliver quantifiable results across business units, distribution channels and languages. Headquartered in San Diego, CA, Covario’s growing customer list include some of the world’s best known brands in high tech manufacturing, retail, ecommerce, financial services, consumer electronics, media, entertainment, publishing and consumer packaged goods. For more information on Covario call 858.397.1500 or visit http://www.covario.com.
