Smaato Leading Ad-Optimizer with largest iPhone inventory in Europe – 4+ billion ad requests, 2500+ publishers & 35 ad network partners worldwide
Free Apple iPad give-away for new signed up publishers during MWC 2010
Mobile World Congress 2010
Hall 7 App Planet #7C38
REDWOOD SHORES, Calif. – Smaato Inc. (www.smaato.com), the leading mobile ad optimizer and mobile advertising company announced new SDKs supporting iPhone and Android devices. The SDKs will come with free analytics and a new reporting dashboard to visualize usage data and keep track of advertising revenues.
The new ‘SOMA SDK for Android’ grants access to 35 ad networks to serve display ads within apps and mobile websites on Android handsets. Smaato Metrics showed a significant uptake in click-through rates from Android phones (http://metrics.smaato.com) for January 2010.
New publishers that sign up during MWC will have a chance to win a free Apple iPad if they use the easy registration at: www.smaato.com/signup with the promocode “ipad2010”.
Smaato is announcing New York based adsmobi as the 35th ad network partner for the SOMA platform. adsmobi (www.adsmobi.com) will use the Smaato services already available to SOMA ad network partners. More targeting data, better forecasting tools and media buying features will be made available in future SOMA platform releases in order to enhance the value for ad networks partners worldwide.
Smaato Mobile Advertising Award winners Aloqa, Flirtomatic and waze will present their apps and mobile web services at the Smaato booth 7C38 in Hall 7 (app planet).
More insights on mobile advertising are provided in a free, new white paper: “Global Choices in Mobile Advertising” available at www.smaato.com/whitepaper.
About Smaato Inc.
Smaato is a pioneering mobile advertising company that operates the mobile ad optimization platform called SOMA and partners with mobile publishers and ad networks. 2.500+ publishers have signed up with Smaato as a partner to monetize their content in 215+ countries and Smaato is managing 4 billion ad requests per month. SOMA’s unique feature is the aggregation of 35 leading ad networks globally to maximize mobile advertising ROI.
