Broadband Multimedia Router Delivers up to 150% More HD Advertisements and up to 140% More HD Program Streams with Significant Space, Power and Cost Savings
REDWOOD CITY, Calif. – BigBand Networks, Inc. (NASDAQ:BBND), a leader in digital video networking, announced the availability of its Broadcast Video Services Software 3.0, which supports the increasing demand for advertising on high definition (HD) content and growing HD program line-ups enabled by Switched Digital Video (SDV). The upgrade to the large installed base of Broadband Multimedia Routers (BMR®) enables customers to deploy up to 150% more HD advertising and process up to 140% more individual HD program streams on deployed and highly reliable network infrastructure.
The BMR is a field-proven and high-performance solution supporting in excess of 60 million subscribers worldwide and delivering over 700 million advertising transactions a year.
“The BMR has the proven performance to accommodate the explosion in HD content libraries, the surge in projected ad spends, the migration to addressable advertising, interactive services, and the anticipated rollout of 3D TV,” said Paul Crann, vice president, product management, BigBand Networks. “This platform enables our customers to quickly ramp additional advertising revenues seamlessly and cost effectively. The BMR’s successful track record has established it as a proven, reliable and high-quality platform. This software upgrade continues to utilize our customers’ existing investment while leveraging an outstanding operational track record.”
The BigBand BMR is one of the most reliable and first-rate platforms on the market today, designed to be carrier-class and proven to deliver five 9’s availability. It supports a variety of applications, including digital simulcast, digital TV management, digital ad insertion, addressable advertising, Enhanced TV, HDTV and SDV.
The Broadcast Video Services Software 3.0 enhancements reduce power costs and free up valuable rack space that operators can use to deploy additional services. For existing BMR deployments, customers benefit from increased splicing, clamping and rate shaping with no need for additional hardware. The new software upgrade further reduces configuration complexity for ease of deployment and management.
About BigBand Networks
BigBand Networks, Inc. (NASDAQ:BBND), provides broadband service providers with innovative network solutions designed to make it easier to move, manage and monetize video. These solutions are based on BigBand’s video-networking platforms that are built to enable efficient and reliable delivery across a wide range of services, including digital TV, high definition TV, advanced advertising, video-on-demand and interactive TV. BigBand Networks has done business with more than 200 customers — including seven of the ten largest service providers in the U.S. — and leading cable and telco service providers in North America, Asia and Europe. BigBand Networks is based in Redwood City, Calif., with offices worldwide. For additional information about the company, please call +1-650-995-5000, email info@bigbandnet.com or visit www.bigbandnet.com.
