ARRIS and BlackArrow Deliver Dynamic VOD Advertising

SCTE 130 Standards-Based Solution Enables Cable and IPTV Operators to Speed VOD Deployments and Generate New Ad Revenues

Suwanee, GA – June 25, 2008:  ARRIS (Nasdaq: ARRS) and BlackArrow, a provider of multiplatform ad-management systems for viewer-controlled video, today announced the completion of interoperability testing between the companies’ respective VOD delivery and addressable advertising systems. This follows a similar such announcement in May and subsequent demonstrations at the National Show of interoperable applications between ARRIS and other SCTE 130-enabled providers.  Built on the SCTE 130 open standard, these combined dynamic, targeted VOD advertising services will help operators and content providers rapidly derive additional ad revenues from on-demand video services.  ARRIS will feature its SCTE 130 open interfaces in demonstrations with BlackArrow and other partners in the ARRIS booth (#2050) during the SCTE Cable-Tec EXPO in Philadelphia this week.

“As audiences embrace time-shifted content, content providers and advertisers are looking for associated addressability and accountability across all programming, particularly for cable on-demand systems,” said Joe Matarese, ARRIS VP/GM On Demand Business Unit. “The integration of BlackArrow’s ad-management technology expands our core VOD delivery solutions, and helps customers add revenues and differentiate their services through targeted advertising. Additionally, since both the ARRIS and BlackArrow systems are based on standard SCTE 130 interfaces, the integrated system offers a more streamlined deployment with other SCTE 130 compliant systems.”

ARRIS VOD systems manage and deliver content on the same servers, which then stream to individual subscribers in a highly targeted manner. The BlackArrow ad-management system offers maximum flexibility and a distributor-friendly environment – adapting to support any platform, syndication strategy, sales model or ad unit. Together, the services enable advertisers to dynamically target audiences by geography, daypart, program metadata and other criteria inherent in dynamic VOD programming.

“Working with ARRIS, we’re able to apply our multiplatform ad-decisioning engine to a dynamic VOD environment, and to offer addressable advertising that delivers on the demands of content providers and advertisers alike. Content providers are embracing the ability to offer additional premium VOD programming and garner associated revenue increases, while advertisers are eager to reach audiences dynamically in parallel,” said BlackArrow CEO Dean Denhart. “This integration reflects our commitment to multiplatform video ad delivery designed specifically to address the needs of content providers and advertisers eager to reach audiences embracing on-demand programming in greater numbers.”


ARRIS is a global communications technology company specializing in the design, engineering and supply of technology supporting triple- and quad-play broadband services for residential and business customers around the world. The company supplies broadband operators with the tools and platforms they need to deliver, reliable telephony, demand driven video, next-generation advertising and high-speed data services. ARRIS products expand and help grow network capacity with access and outside plant construction equipment, reliably deliver voice, video and data services and assure optimal service delivery for end customers. Headquartered in Suwanee, GA, USA, ARRIS has R&D centers in Atlanta, Chicago, Beaverton, Wallingford, Cork, Ireland and Shenzhen, China, and operates support and sales offices throughout the world. Information about ARRIS products and services can be found at

About BlackArrow, Inc.

BlackArrow provides multiplatform ad management for viewer-controlled video. The company’s ad-management platform streamlines the complexities of video-based advertising — helping ad agencies reach target audiences, and maximizing new advertising revenues for content providers and distributors. BlackArrow is led by an experienced team of executives from the advertising, television and digital media industries, and is backed by Cisco Systems (NASDAQ: CSCO), Comcast Interactive Capital, Intel Capital (NASDAQ: INTC), Mayfield Fund and Polaris Venture Partners. The company is privately held, with offices in New York City and San Mateo, Calif.

BlackArrow and the BlackArrow logo are trademarks of BlackArrow, Inc.