e-Dialog Wins ‘Best in Show E-mail Message’ in the Internet Advertising Competition

Holiday Card Earns Industry Recognition for Creativity and Innovation in E-mail Marketing by the Web Marketing Association

BURLINGTON, Mass. – e-Dialog, a proven provider of advanced e-mail marketing services and solutions, announced it has been honored with two awards in the 2010 Internet Advertising Competition (IAC), an annual competition dedicated to honoring excellence in online marketing. e-Dialog’s Creative Services team was awarded ‘Best in Show E-mail’ and ‘Best E-mail Message’ for the 2009 e-Dialog Holiday Card.

Each year, e-Dialog creates a unique e-card to send to its clients, partners and friends of the company. The objective of the message is to thank them for a great year while showcasing e-Dialog’s technology and creative services. The 2009 holiday card, incorporated many personalization and dynamic publishing features, including a greeting, message, and signature as well as a customized “Abode Flash-based” “Snowball Throwdown” interactive game. The game allowed the recipient to score points and win the “e-Mail Champion” trophy by having a snowball fight with their e-Dialog account team members. The e-card and game also included a social-sharing functionality that further increased its exposure.

The competition, sponsored by the Web Marketing Association (WMA) selected winners based on creativity, innovation, impact, design, copywriting, and use of the medium.

“We constantly strive to push the limits of our creative capabilities,” commented Tim Ryan vice president, e-Dialog Creative Services. “The e-card and interactive game represented a unique opportunity for us to share new capabilities with our clients, in a fun light-hearted manner.”

“It’s rewarding to be recognized for our creative efforts in e-mail marketing,” said John Rizzi president and CEO, e-Dialog. “It is also important we share this recognition with our clients. They have embraced what e-mail marketing can do for their businesses and help drive our innovation. As a result, we’re seeing more and more clients add interactivity and creative elements that will improve user engagement and encourage them to share their messages via word-of-mouth, social networks, and forward-to-a-friend applications.”

The Web Marketing Association is an organization working to create a high standard of excellence for Web site development and marketing on the Internet. It is made up of Internet marketing, advertising, PR and design professionals who share an interest in improving the quality of advertising, marketing and promotion used to attract visitors to Web sites. The IAC Awards honor excellence in online advertising, recognize the individuals and organizations responsible, and showcase award winning Internet advertising.

About e-Dialog

Established in 1997, e-Dialog is a proven provider of intelligent e-mail marketing solutions. Through a unique combination of strategic services and relevance enabling technologies, e-Dialog empowers marketers to take meaningful action on their data in order to deliver contextually targeted communications to customers. Some of the world’s most recognized brands, including AirTran Airways, Avis Budget Group, Boots, British Airways, CBS, CVS/pharmacy, Nintendo, the NFL, PETCO, Reuters, the Royal Bank of Scotland group of companies, and The TJX Companies, have partnered with e-Dialog to enhance their permission-based e-mail marketing efforts and maximize long-term customer value.

e-Dialog is one of the only e-mail service providers consistently recognized by the top analyst firms for both outstanding service and first-class technology. In September 2006, e-Dialog was the first e-mail service provider to achieve certification for ISO 27001:2005, the global information security standard. e-Dialog, with offices in Boston, London, New York, and Seattle, is a wholly owned subsidiary of GSI Commerce Inc. (Nasdaq: GSIC).