NEW YORK – Manatt, Phelps & Phillips, LLP, announced that Marc S. Roth has joined the firm as a partner in the Advertising, Marketing and Media Division. Roth comes to Manatt from Synapse Group, Inc., a subsidiary of the Time Warner Company, where he was Vice President and Chief Marketing and Compliance Counsel. He will be based in the firm’s New York office.
Roth’s practice will focus on customer acquisition, retention and promotion based marketing programs, as well as regulatory defense. He will deepen the firm’s considerable expertise in legal, regulatory and legislative issues surrounding affinity and loyalty marketing programs, emerging media and consumer privacy. He has worked extensively in the areas of direct mail, telemarketing, negative option marketing, text messaging, email marketing, sweepstakes, contests and data security.
“Marc is working at the forefront of the most dynamic legal issues facing brands today,” said Linda A. Goldstein, chair of Manatt’s Advertising, Marketing and Media Division. “As advertisers adapt to meet the fast evolving consumer landscape, embellished by emerging social media trends and developments, his understanding of the legal issues that surround these marketers’ challenges will be of great benefit to our clients. We are thrilled to have him on our team.”
Roth joins Manatt following a number of recent high-profile additions, including false advertising trial and appellate attorney Thomas C. Morrison, claims support and emerging media attorney Terri J. Seligman, and consumer protection lawyer Anthony DiResta.
“Manatt’s industry-leading advertising practice is widely regarded as one of the most innovative and sophisticated in the nation,” said Roth. “Linda and her strong team of experts are inspiring, and I look forward to working alongside these extraordinary lawyers.”
William T. Quicksilver, Manatt’s managing partner and chief executive officer, said the addition of Roth “enhances the talented cadre of professionals in our national advertising practice and highlights the firm’s dedication to providing leading-edge resources and counsel to our clients.”
Before Synapse, Roth’s experience included several positions as general counsel to private and public companies, work at the Federal Trade Commission, and in private practice, most recently with Hall Dickler Kent Goldstein and Wood LLP.
Roth earned his J.D. from the Syracuse University College of Law with a joint Master of Public Administration from Syracuse’s Maxwell School of Citizenship and Public Affairs. He received his B.A. from Hobart College.
About Manatt, Phelps & Phillips, LLP
Manatt, Phelps & Phillips, LLP is one of the nation’s leading law firms with offices strategically located in California (Los Angeles, Orange County, Palo Alto, San Francisco and Sacramento), New York (New York City and Albany) and Washington, DC. The firm represents a sophisticated client base – including Fortune 1000, middle-market and emerging companies – across a range of practice areas and industry sectors. For more information, visit www.manatt.com.
