Ogilvy, JWT, Grey/G2, Bates win majority of honors
SHANGHAI – WPP [NASDAQ: WPPGY] companies dominated the Asian Marketing Effectiveness Awards, with Ogilvy, JWT, Bates, and Grey/G2 agencies collectively claiming the highest number of golds and other awards at the region’s annual event to honor effectiveness in marketing and advertising.
“With clients placing more importance than ever on return on investment, our companies have responded by setting the standard in Asia, which includes some of the world’s fastest growing markets, for effectiveness in marketing,” said WPP CEO Martin Sorrell.
Organized by Haymarket’s Media magazine, the Asian Marketing Effectiveness Awards were announced March 25 in Shanghai.
Ogilvy and OgilvyOne offices in Mumbai, Shanghai, Thailand, Hong Kong, Sydney, Taiwan and Asia-Pacific took home a total of 12 awards including two Gold Awards for “Most effective use of advertising” and “Most effective use of interactive marketing,” both for Vodafone Essar campaigns in India.
JWT won a Gold for “Most innovative use of media” with its Kit Kat Mail campaign Nestle Japan work that has previously won top awards at Cannes and other international competitions. JWT India offices also took home a total of three Bronze awards.
Grey’s Hong Kong office won a silver for “Most effective use of public relations,” while G2 Kuala Lumpur won a bronze for “Most effective use of product design and packaging.”
Please see below for full list of WPP agency winners.
Asian Marketing Effectiveness Awards 2010
Best Integrated Marketing Campaign
SILVER
Ogilvy & Mather Mumbai
The Vodafone Zoozoos
Vodafone Essar
Most effective use of advertising
GOLD
Ogilvy & Mather Mumbai
The Vodafone Zoozoos
Vodafone Essar
BRONZE
JWT Bangalore
Jiyo Easy (Live Easy)
ING Vysya Bank
BRONZE
Ogilvy & Mather Thailand
Value oneself by caring for others
Thai Life Insurance
Most effective use of interactive marketing
GOLD
OgilvyOne Worldwide, Mumbai
Guess who has a larger fan following than Mickey Mouse?
Vodafone Essar
BRONZE
Ogilvy & Mather Shanghai & Iconmobile China
Red Flag Explorer Movement
The North Face (VF Asia)
Tencent MIND Award Winner
Ogilvy & Mather Shanghai & Iconmobile China
Red Flag Explorer Movement
The North Face (VF Asia)
Most innovative use of media
GOLD
JWT
Kit Kat Mail
Nestle Japan
BRONZE
JWT Mumbai
Street to School
Maharashtra Janvikas Kendra
Best marketing campaign for regional brand development
SILVER
Ogilvy & Mather Asia Pacific
Andy and Lily in Clothworld
Unilever Asia
Best marketing campaign for national brand development
SILVER
Ogilvy & Mather Hong Kong
MTR “Caring for Life’s Journeys”
MTR Corporation
BRONZE
JWT
Persuading A Billion
All India Congress Committee
Best brand loyalty marketing campaign
BRONZE
Bates Taiwan
Loyalty in 42 days
Vitalon Foods Company
Best sustained success
SILVER
Ogilvy Sydney
Panadol “It’s my choice”
GlaxoSmithKline
BRONZE
Ogilvy& Mather Mumbai
Vodafone Essar
Most effective use of branded content
BRONZE
Ogilvy & Mather Mumbai
Pulsar MTV Stunt Mania
Bajaj Auto
Most effective use of sponsorship and event marketing
BRONZE
Ogilvy & Mather Taiwan
A Star is Born
Kimberley-Clark Taiwan
Most effective use of product design and packaging
BRONZE
G2 KL
Stand Out with Tiger Beer
Guinness Anchor Marketing
Most effective use of public relations
SILVER
Grey Public Relations
PrimeCredit: Supporting Hong Kong People in Breaking the Guinness World Record for the Loudest Scream
PrimeCredit
Best small budget marketing campaign
BRONZE
OgilvyOne Worldwide, Beijing
IBM Rational Software Conference (RSC) 2009
IBM China
Most effective use of eco / green marketing
BRONZE
JWT Mumbai
Save Fuel Yaani Save Money
Petroleum Conservation Research Association (Government of India)
