Technology Serves as Operating Platform for the Premier Ad Network of Web Sites
BURLINGTON, Mass. – Burst Media, a leading provider of online advertising services, announced the signing of the Seed Corn Advertising Network as a new client of its adConductor™ ad management technology and services. The Seed Corn Advertising Network (SCA Network) has recently formed a premier vertical content network, serving more than 3,400 specialty-content web sites, organized in more than 400 channels. adConductor will provide ad serving and ad management support across this network.
The Seed Corn Advertising Network offers brand advertisers an efficient way to reach audiences online, and offers web publishers the opportunity to monetize their ad inventory with high quality targeted advertising. adConductor will allow The SCA Network to coordinate in a single system the various aspects of ad sales, delivery and campaign management. It will also allow the network to target and optimize ad campaigns to its highly engaged visitors without advertising waste.
“We are looking forward to launching “SCA Networks” – our premium ad network utilizing Burst Media’s Industry leading adConductor ad management and technology platform,” said Andrew Stern, President of Seed Corn Advertising. “In a survey of over 7 different solutions, the adConductor platform stood out as the most innovative and scalable system on the market today. With this move, we now have the ability to offer many new services and technologies to our clients such as full transparency, access to an exchange, re-targeting, network forecasting, custom RFP building tools and industry leading optimization strategies. We hope that this improved technology and more robust platform will help our network grow to the next level and are ready to offer the full suite of products to our base of over 300 advertisers.”
adConductor helps leading online companies deliver the advertising they sell on behalf of their publishers through a rich suite of targeting, campaign management, campaign reporting and billing tools. adConductor is one of the largest independent vendors of ad management technology, serving billions of ads every month on behalf of thousands of websites, ad networks, and other online publishing entities.
“There is an ongoing transformation of the advertising space and sophisticated vertical networks like the ones built by Seed Corn Advertising are taking part in the evolutionary process,” said Sean Keaveny, SVP of adConductor. “Advertising is finally moving toward the content-rich collection of sites that consumers visit and use. Advertisers who capitalize on the opportunities provided with this new approach will break through media clutter and reach the most interested consumers for their offer.”
About Seed Corn Advertising
Founded in 2002, Seed Corn Advertising, Inc (www.seedcornadv.com) is an online ad network and agency delivering over 3 billion impressions per month across its search and display networks. With over 300 advertisers and over 6,000 sites and 200 publishers in its network, Seed Corn Advertising has a robust and International reach and is highly regarded as one of the few one-stop-shops for online companies looking to reach active and qualified consumers at an affordable price. Seed Corn Advertising operates out of Studio City, California. For more information, visit www.seedcornadv.com or call 818-760-3999.
About Burst Media
An online media and technology company founded in 1995, Burst Media (www.BurstMedia.com) is a leading provider of advertising representation, services and technology to independent Web Publishers. Burst Media enables advertisers to reach finely segmented, engaged consumers as they visit Burst’s extensive number of interest-based sub-channels. Through its Burst Network and Burst Direct units, the company represents one of the broadest and deepest offerings of interest-based websites online. The company’s Giant Realm unit represents some of the leading gaming sites that attract males age 18-34. Burst also markets its ad management platform, adConductor™, which empowers content websites, online ad networks, and web portals to manage the complete process of ad sales and service. Burst Media is headquartered in Burlington, Massachusetts, with offices throughout the United States and in London, UK. For more information, visit www.BurstMedia.com or call 781.272.5544.
