SAN DIEGO – Brickfish, the award winning social media solution that has generated over 300 million consumer engagements and conversations for global advertising agencies and Fortune 1000 marketing leaders like Microsoft and Nike, announced that CEO and Co-Founder, Nichole Goodyear, has been elected to the Social Media Advertising Consortium (SMAC) Board. As a SMAC Board member, Ms. Goodyear will provide insights into the role Cost Per Engagement® (CPE®) can play in the development of innovative social media campaign standards to move the social media industry forward.
The SMAC Board of Directors includes social media industry leaders; with representation from brands, social media publishers as well as digital and advertising agencies.
Current board members are Bonin Bough, Global Director of Digital & Social Media at PepsiCo; Stuart Bogaty, Vice President of Marketing at True Action; Heidi Browning, Chief Digital Officer at Universal McCann and Tom Gerace, CEO at Gather. New board members include:
Stephanie Agresta, Executive Vice President, Global Director of Digital Strategy and Social Media, Porter Novelli
Carter Brokaw, Chief Revenue Officer, Meebo
Gina Garrubbo, Executive Vice President, Blogher
Nichole Goodyear, CEO & Co-Founder, Brickfish
Joe Marchese, President, Socialvibe
Andy Markowitz, Director, Global Digital Strategy Group, GE
Scott Monty, Global Digital & Multimedia Communications Manager, Ford
Leslie Reiser, Director WW Digital Marketing, IBM
Bryan Rhoades, Director of Social & Emerging Media, Intel Corporation
Ian Schafer, CEO & Founder, Deep Focus
Shiv Singh, Vice President, Global Social Media Lead, Razorfish
Larry Weber, CEO of W2 Group and Eric Wheeler, CEO of 33Across are moving into Board Emeritus roles. Michael Barron, Esq., DLA Piper US LLP has been elected secretary of the board.
The announcement follows accolades for Brickfish including a Red Herring Global 100 Award and the OMMA Award for Best Viral Campaign. As Chair of the Interactive Advertising Bureau (IAB) Social Media Buyer’s Guide Committee, Brickfish CEO and Co-Founder Nichole Goodyear also led the release of the industry’s first-ever “Social Media Buyer’s Guide” earlier this year.
“Since co-founding Brickfish in 2005, I’ve been dedicated to helping brands, agencies and publishers build viral social media programs that leverage user generated content and improve business performance via measurable social media conversations,” stated Ms. Nichole Goodyear, CEO and Co-Founder of Brickfish. “SMAC is at the forefront of the social media industry, leading the charge to scale, innovate and evolve the entire social media ecosystem with definitive standards, research, and measurement tools. I look forward to being part of the SMAC Board as the organization continues to find new and better ways for companies to increase engagement and grow revenues with social media.”
“We’re delighted to welcome Brickfish CEO and Co-Founder, Nichole Goodyear, to the SMAC Board,” said SMAC Founder and Chairman, Tom Gerace. “As an industry leader who has demonstrated commitment to return on customer engagement, Nichole will share unparalleled insights into social media activation and measurement. Her guidance will be invaluable as we work together to evangelize and develop standards for the industry.”
About Brickfish
Brickfish® is the performance-based Cost Per Engagement® (CPE®) social media solution that has generated 300 million consumer engagements and conversations for advertising agencies and Fortune 1000 marketing leaders like Microsoft and Nike. Its patent pending Viral Map® and Geo View technologies track reach, frequency, and viral activity in real time across the global Web. Brickfish is a Red Herring Global 100 winner and an OMMA Award winner for Best Viral Campaign.
Cost Per Engagement and CPE are registered trademarks of Brickfish.
