Undertone Reports Explosive Growth in Online Video Advertising Revenue

Pre-Roll Revenue Outpaces Industry Expectations, Increases by More Than 200 Percent in 2010

NEW YORK – Undertone Networks, an online advertising network, announced that it has seen exponential growth in revenue derived from online video advertising in 2010. The amount of revenue the company received from pre-roll grew by more than 200 percent in the first four months of the year, demonstrating a clear desire among brands and media buyers to capitalize on the growing trend of online video advertising as a major source of online ad revenue.

According to findings from the Interactive Advertising Bureau and PricewaterhouseCoopers, online video ad spending in 2009 grew by 38 percent, a number that analysts expect will continue to skyrocket in the coming year. A recent report from AccuStream Research predicts that in 2010 revenue from online video ad networks is expected to grow 41 percent from 2009 – up to $377 million. Undertone’s explosive growth in pre-roll revenue during the first four months of 2010 thus far validates and significantly exceeds industry findings that video will continue to expand as a key avenue for delivering visibility in the online ad market.

“Video is clearly becoming a choice ad format for marketers, and our pre-roll revenue so far this year underscores that not only do our clients get results with video, but also that Undertone is helping to lead the charge in this market,” said Eric Franchi, senior vice president, business development for Undertone. “As delivery methods for video to consumers mature, our ability to provide quality video placements will ensure our customers get the best possible visibility for their ads in places where the right audiences are watching.”

Undertone’s online video ad offerings include both in-banner and in-stream solutions for maximum exposure and engagement. The company’s in-banner solution delivers video within banner ad placements, boosting interaction and response rates and allowing consumers to visit companies’ websites without interrupting the video experience. In-stream (pre-roll) ad solutions leverage a combination of video and flash ad units, enabling marketers to take advantage of a flash companion ad located adjacent to the video unit, creating a perfect vehicle for brand and direct-response messaging. All Undertone video ads are 100 percent IAB compliant.

About Undertone Networks

Undertone Networks, an online advertising network, provides advertisers with quality placements on the Web’s best sites. The company carefully selects its media partners and hand-purchases all its inventory, delivering above-the-fold visibility and brand protection for marketers who care where and when their ads run online. The Undertone approach ensures that media buyers and the advertisers they serve can drive successful brand awareness and direct response initiatives with a comprehensive blend of high-impact ad formats, rich media, targeting capabilities and personalized service. The company is based in New York, with fully staffed offices in major U.S. markets. For more information, visit www.undertone.com.