Acclaimed Panel Series Returns to NYC to Explore the New Display Advertising Landscape Powered by User Data, Intelligent Media Buying, and Dynamic Creative
SAN FRANCISCO – Dapper, a pioneer in building a predictable and scalable growth channel in display advertising, announced that it will continue its popular Fixing Advertising panel series during Internet Week New York 2010 next month.
Fixing Advertising IWNY will drill into the massive changes and opportunities in display advertising today as advances in intelligent media buying, user data, and dynamic creative dramatically increase the value of display for brands, marketers, and consumers. Moderated by noted analyst Linda Gridley, the panel features Travelocity CMO Victoria Treyger and Kayak.com’s Emily Scott alongside the technologists and innovators driving the industry forward: Ramsey McGrory of Yahoo!; Michael Rubenstein of AppNexus; Alex Hooshmand of BlueKai; and Jon Aizen of Dapper.
“Similar to search marketing 10 years ago, the display channel is on the verge of tremendous transformation”
Fixing Advertising IWNY will kick off at 7:00 p.m. EDT on Tuesday, June 8 at the Nest Event Loft in New York City. Registration is open to all, but space is limited and all Fixing Advertising panels have sold out to date. More information and sign-up forms are available at www.fixingadvertising.com.
“Similar to search marketing 10 years ago, the display channel is on the verge of tremendous transformation,” said James Beriker, CEO of Dapper. “New technologies and approaches are radically improving the performance of display advertising by making it more relevant to consumers. We’re very excited to assemble a top-notch group of speakers at Internet Week to explore the new landscape and guide advertisers on the best ways to leverage display advertising today.”
Dapper’s acclaimed Fixing Advertising series explores the developing display ecosystem of DSPs, data, and dynamic ads to better inform advertisers about the potential for this medium and to bring innovation to the forefront of discussion. Over the past year, the event has brought together the best and brightest in this developing space in cities from Chicago to Seattle to San Francisco. Participants represent the advertisers and technologists on the leading edge of display, including AdBrite, AppNexus, BlueKai, CareerBuilder.com, DataXu, Expedia, Kayak.com, MediaMath, PubMatic, Catalyst S+F, Travelocity, Turn, Yahoo! and others.
About Internet Week New York
Presented by the International Academy of Digital Arts & Sciences, in cooperation with the Mayor’s Office of Film, Theater and Broadcasting, Internet Week New York is a week-long festival of events celebrating New York’s thriving Internet industry and the many companies, organizations and innovators driving the future of media, technology and business online. From June 7th – 14th, thousands of guests will attend an eclectic roster of events, including major conferences and expositions, industry keynotes and panels, special events and parties that celebrate technology and Internet culture. Internet Week New York 2010 Sponsors include: Yahoo!, Pepsico, HP, Microsoft Expression Studio, IAC, Corbis Images, and Aquent.
Dapper (Dapper.net) is leading a movement to fix online advertising by changing display ads from generic, broadcast messages to intelligent units that are personalized, relevant and interactive. Dapper’s approach and patent-pending technology transforms the web experience for consumers and creates a predictable and scalable growth channel for marketers. Dapper is privately held with funding from Accel Partners. The company is headquartered in San Francisco, CA with offices in New York and Tel Aviv. For more information, please see our demo (http://bit.ly/cpKma) or subscribe to Dapper’s blog at blog.dapper.net.