Isobar Announces Strategic Partnership with Jive Software to Give Brands a New Dimension in Customer Engagement

Partnership Yields Powerful and Nimble Online Communities that ‘Jive’ with Clients’ Key Audiences

BOSTON – Isobar (www.isobar.com), a full-service digital communications agency and Aegis Media Group company, announced a strategic partnership with Jive Software. Isobar will use Jive’s Social Business Software to design and deliver client-branded online communities for like-minded individuals, creating new opportunities to drive interactions and build engagement with key audiences.

Jive’s comprehensive Social Business Software bundles core social media technologies such as blogs, wikis and discussion groups with a set of feature-rich, customized modules that allow an organization to tailor its social media platform to meet very specific objectives – whether that’s to build a community to support marketing and sales, foster greater employee engagement, gather customer insights to drive product innovation or create new channels for customer support. By partnering with Jive Software and using its Software as a Service (SaaS) model, Isobar is able to execute an online community program much quicker than a custom-built online community solution, enabling clients to capitalize on critical timely market opportunities.

“At Isobar, we work with clients to create a digital strategy that leverages relevant and innovative technologies to drive their business forward, and our relationship with Jive Software, the leader in the Social Business Software, is right in line with that effort,” said Bryant Shea, VP, Content and Mobile, Isobar. “Jive continues to enhance its offering and push the industry forward with a focus on more than just the “community basics. Features such as social monitoring, content integration, and analytics dashboards along with multilingual support and varying deployment options provide a flexible solution with proven history of innovation.”

“We’re very excited to partner with Isobar, an agency that has built its reputation by helping clients use the digital channel to uncover measurable opportunities to enrich their customer interactions and drive big business outcomes,” said Ben Kiker, Chief Marketing Officer, Jive Software. “We look forward to collaborating with Isobar’s team of digital experts to bring leading global brands new and interesting ways to capitalize on the power of social business.”

About Jive Software

Jive is the largest and fastest growing Social Business Software (SBS) company in the world. Social Business Software is the new way to engage employees, customers and the social web. Jive SBS combines the power of community software, collaboration software, social networking software, and social media monitoring tools. For more information, visit www.jivesoftware.com.

About Isobar North America, Inc.

Isobar is a full-service digital communications agency that combines digital strategy, creative, media, technology, and measurement to drive brand success in today’s technology-driven, consumer-controlled world. Formed by the merger of Ammo Marketing, Freestyle Interactive, Mindblossom and Molecular in 2010, Isobar North America’s team of more than 200 digital experts have been transforming the way the world’s biggest brands reach, connect and engage with consumers since the Internet’s inception. Its clients include adidas, Nikon, Northwestern Mutual, Procter & Gamble and Reebok. With locations in Boston, New York, San Francisco and Toronto, Isobar North America is an Aegis Media Group company. For more information about Isobar North America, please visit www.isobar.com.