Shakira and Univision Invite Soccer Fans across the Country to Live “La Pasión del Mundial” on Univision
Company’s Unprecedented Live Coast-to-Coast Coverage of the Tournament Begun on Friday, June 11th
MIAMI – Univision Communications Inc., the leading Spanish-language media company in the United States, unveiled its national advertising campaign for its exclusive Spanish-language coverage of the 2010 FIFA World Cup South Africa™. Under the umbrella of “La Pasión del Mundial” (The Passion of the World Cup), Univision is engaging soccer fans all across the U.S. through various promotional efforts in print, outdoor media and in-theater advertising, as well as its own television, radio, online and mobile platforms.
The network, in its efforts to heighten awareness about its unprecedented FIFA World Cup™ coverage, has rolled out an advertising campaign in movie theaters across the country which features international superstar Shakira singing “Waka Waka (Esto es Africa/This Time for Africa),” the official 2010 FIFA World Cup™ song and Univision’s official theme for all of its coverage of this world-class event. The vibrant 30-second spot features images of Shakira singing, exciting soccer moments and the cultural richness of the host country of South Africa – it conveys the incredible energy of this month-long event and the passion the fans feel for the game. To view the spot, click here.
In addition, Shakira is an integral part of Univision Network’s on-air campaign for its coverage of the tournament. The singer recorded exclusive promotional spots which invite viewers to live the passion of the FIFA World Cup™ and will run for the duration of the tournament. Shakira will appear in the opening pre-game segments for all of the 64 matches broadcast across the networks.
The advertising campaign which includes print outlets and outdoor media features the ultimate soccer fan and encourages all to live the FIFA World Cup™ experience on Univision with “Don’t Just Watch It, Feel It!” The outdoor campaign includes outdoor billboards and metro stations and bus posters in major markets across the country, including Los Angeles, New York, and Miami. Print advertising will run in major newspapers across the country including New York, Los Angeles, Miami, Chicago, and Houston.
“Throughout the course of 30 emotion-filled days, fans across the globe will unite in one language – passion – and here at Univision we speak their language like no other media company can,” said Alina Falcón, president of News, Univision Communications Inc. “Our promotional efforts under the umbrella of ‘La Pasión del Mundial’ reflect just that and are an invitation to all viewers to join us for unprecedented access to this highly-anticipated event, as if they were in South Africa.”
The 2010 FIFA World Cup South Africa will begin airing Friday, June 11th at 8am Eastern/7am Central/5am Pacific, live on Univision and streaming on www.UnivisionFutbol.com.
About Univision Communication’s Exclusive Spanish-Language Coverage of the 2010 FIFA World Cup South Africa™
Univision Networks
Broadcasting all 64 games of the 2010 FIFA World Cup South Africa™ live and in high definition (HD), Univision offers the most comprehensive World Cup experience bar-none through all its platforms – Univision, TeleFutura, and Galavisión Networks; Univision.com, Univision Móvil and Univision On Demand – with nearly 900 hours of coverage. The network’s World Cup announcer team which includes Pablo Ramírez, Jesús Bracamontes, Jorge Pérez-Navarro, Jorge Ottati, José Luis Chilavert and Diego Balado, as well as the host of all pre- and post-game coverage, “República Deportiva’s” (Sports Republic) Fernando Fiore, comprise the most noteworthy, seasoned sportscasters and former soccer players, and will provide the greatest expertise covering the World Cup in television today.
Univision.com
Univision.com is an Official Internet Broadcaster of the 2010 FIFA World Cup™ and will offer live streaming of all games on www.UnivisionFutbol.com. Fans will have access to real time game stats and minute-by-minute commentary. Live coverage of the tournament will also include interviews with players and coaches, exclusive behind-the-scenes video of soccer stars, and Univision talent reporting directly from the streets of South Africa. World Cup coverage also includes the latest tournament news, an in-depth look into the history of the matches including profiles of over 70 of the best players in FIFA World Cup™ history.
Univision Móvil
Univision Móvil is a Mobile Content Provider of the 2010 FIFA World Cup™ and is already providing the latest news, game calendars and more on the UnivisionFutbol.com mobile website. Live mobile streaming of the matches will be accessible to Verizon Wireless V CAST subscribers where available.
Univision Fútbol App
Univision Interactive Media launched its new Univision Fútbol App which offers the latest news, video and photos directly from South Africa along with detailed stats and game results. It can be downloaded at http://bit.ly/UnivisionFutbolApp for the iPhone and iPod touch, and will also be available for the iPad, Blackberry and Android for the FIFA World Cup™.
Univision On Demand
Univision On Demand will also make the games available 24 hours after they air, free of charge to subscribers On Demand on various cable distributors (some distributors will offer the games in HD as well).
A complete schedule of Univision’s World Cup coverage is available for download at www.UnivisionFutbol.com
