Only Third Party Ad Server to Deliver Both Site Analytics and Cross-Channel Campaign Tracking on a Single Platform
WESTLAKE VILLAGE, Calif. – ValueClick, Inc.’s (Nasdaq:VCLK) technology division, Mediaplex, announced it has released its site analytics reporting suite for agencies and marketers. With the new release, Mediaplex is now the only third-party ad server to deliver both site analytics and cross-channel campaign tracking on a single, integrated platform. Built to work seamlessly with existing advertiser conversion tracking tags, the implementation is quick and easy, requiring only the deployment of a single tag to begin tracking and reporting.
Mediaplex’s site analytics reporting suite gives advertisers a comprehensive view into all aspects of their marketing programs by uniting campaign data from all advertising channels with their site side data. Agencies and marketers will also benefit from the union of their site analytic data when applying Mediaplex’s tools such as dynamic messaging and behavioral targeting.
For Mediaplex’s agency clients, the ease of configuration provides great efficiencies by allowing them to quickly begin incorporating site analytics tracking for multiple clients. Rather than installing a separate system to gather information for each client’s website, agencies can easily attain site side data for their clients by simply implementing the same tags used to track media conversions.
“During our Beta test, the Mediaplex site analytics reporting package enabled us to track and manage existing campaign data alongside site side data for one of our clients providing a unified data set, all on a single system,” said Charlie Ballard, manager, measurement & analytics for One to One Interactive. “This in turn empowered us with better insights into the final stages of the conversion funnel across a diverse set of marketing campaigns – all with minimal time and effort.”
“The latest addition of site analytic metrics rounds out our existing site reporting for Natural Search and cross-channel conversion tracking,” said Ann Hoey, general manager of Mediaplex. “This enables us to deliver further on our commitment to providing our clients with a unified, enterprise-level solution that brings all of our clients’ marketing programs together.”
Mediaplex provides cross-channel advertising technology solutions and services that enable marketers to achieve one-to-one messaging, greater efficiencies and a competitive edge through insightful reporting and analytics. Our team of industry experts focuses on putting the customer first, providing advanced technology solutions alongside consulting services for the greatest return on their marketing spend. As the most experienced independent ad server, we understand the importance of data privacy, which is why keeping our clients’ data secure and uncompromised is a top priority. Our ability to blend technology, campaign experience and customized expert analysis gives our clients more than just a product or service but a true partnership. For more information, visit www.mediaplex.com.