Introduction of Key Verticals and New Sites Enables More-Targeted Campaigns for Advertising Partners
LOS ANGELES – Break Media introduced 23 new verticals to the Break Media Network and added hundreds of new premium partner sites. The new sites, combined with Break’s existing partners, now reach nearly 110 million people worldwide (comScore Media Metrix May 2010). The new verticals enable Break’s advertisers to more effectively target campaigns through video, display and branded content initiatives.
“The addition of new verticals and partner sites allows Break to better serve the full landscape of brands we’re working with today by targeting within a broader range of audiences,” said Andrew Budkofsky, EVP of Sales and Partnerships, Break Media. “We’ve consistently made it our business to reach the young male audience better than anyone on the web by providing our advertising partners with innovative and exciting ways to target that key demographic—we’re excited to expand that offering to additional valuable segments of the online population.”
Starting today, the Break Media Network will include the following new partner sites, among hundreds of others:
Justin.tv: Justin.tv enables users to produce and watch live-streaming video. User-generated content is streamed through a wide variety of “channels” that foster interaction within the community.
RedOrbit.com: RedOrbit is the premier internet destination for space, science, health, and technology enthusiasts. Original content and presentations are provided to millions of unique visitors every month.
Spil Games: Spil Games is an online game destination with fully localized gaming content for families, teens, and kids.
WeGame.com: A media-sharing platform for video gamers, WeGame allows gamers to capture and publish their gameplay experiences straight from their video game to the web.
These four new sites will join the rest of the Break Media Network in 23 new vertical categories, including Business/Finance, College, Auto, Travel, Shopping, Parenting and Gaming. These categories expand on previously existing verticals including Film/Television, Humor, Lifestyle, Music, and Sports.
In the past year, the Break Media Network has grown to become a top-5 video ad network, and today reaches nearly 110 million unique viewers on a monthly basis (comScore 2010). In addition to the hundreds of premium publisher sites, Break Media owns and operates eight highly trafficked entertainment destination sites, most recently adding FileFront.com, a gaming news and community site acquired in February 2010.
The addition of the new network partner sites announced today, combined with Break’s existing advertising products and services, strengthens Break’s position as a leader in the video advertising space. In April this year, the company unveiled its in-house ad server, Apex, which enables advertisers to easily develop campaigns that combine multiple ad formats (including homepage takeovers, video, and display) with precision targeting capabilities (including geolocation, frequency caps, and consumer intent data). The company also launched new offerings in its Interactive Engagement Suite (IES) of products and announced partnerships with industry-leading consumer-intent data providers, BlueKai and eXelate, to provide increased levels of targeting.
About Break Media:
Break Media is one of the largest entertainment properties and providers of content — video, editorial, and games — to men online. The company’s branded properties (Break.com, CagePotato, MadeMan, Chickipedia, HolyTaco, ScreenJunkies, AllLeftTurns, and FileFront), combined with the publisher sites in the Break Media Network, reach more than 110 million men worldwide on a monthly basis. Break Media is currently the 33rd-largest web property in the U.S., and it operates one of the top five video advertising networks in that market. Break Media offers its advertisers a variety of unique marketing opportunities, helping those brands interact with the Break audience on a targeted, integrated basis using innovative ad formats. For more information, please visit http://breakmedia.break.com/.
